Product Week Combines our Pricing Strategies and Tactics and Managing New Products and Services for Strategic Competitive Advantage programs into a six-day long executive series at a discounted total of $9500.
Identify approaches for establishing an innovation mind-set in your organization
Create a new product/service development process
Develop strategies for marketing new products/services
Analyze the role of product and process design in mass customization
Generate strategies for integrating R & D, design, intellectual property, production and marketing
Explore best practices in product and service industries
"This program provided me with a clear perspective on product development and brand impact. I will return to my company with a new perspective and product strategy."
Department Manager, Pre-Owned Marketing, Mercedes-Benz U.S.A.
Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation.
From the voice of the customer to design, manufacturing, delivery, and launch, you will be inspired to put a development process into action at your organization.
This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.
Product Week
You may combine this program with our Pricing Strategies and Tactics program in Product Week. When taken consecutively, these programs are offered together at a discounted total of $9500 and provide an executive summary of approaches used to manage product portfolios as taught in the highly acclaimed Kellogg MBA program.
