Managing New Products and Services for Strategic Competitive Advantage

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Marketing & Sales > Managing New Products and Services

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Upcoming Sessions
Evanston Campus
	October 19-22, 2008 $ 5,500
	June 7-10, 2009 $ 5,800
	October 25-28, 2009 $ 5,800
Miami Campus
	February 15-18, 2009 $ 5,800
	August 23-26, 2009 $ 5,800

Key Benefits
During this program, you will learn to:
	Identify approaches for establishing an innovation mind-set in your organization
	Create a new product/service development process
	Develop strategies for marketing new products/services
	Analyze the role of product and process design in mass customization
	Generate strategies for integrating R & D, design, intellectual property, production and marketing
	Explore best practices in product and service industries

"This program provided me with a clear perspective on product development and brand impact. I will return to my company with a new perspective and product strategy." Department Manager, Pre-Owned Marketing, Mercedes-Benz U.S.A.

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Who Should Attend

This seminar targets mid- to senior-level executives who are involved in the development and management of new products. This may include general managers, vice presidents, and executives in functional areas such as marketing, brand management, research and development, design, and operations.

Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.

What Past Participants Say

"Hard-hitting, relevant information I can immediately put into practice to make my company more competitive." - Business Unit Manager, Milwaukee Electric Tool

"This program really helped me in building new concepts and knowing how to create a new mindset for the corporation." - Material Development Manager, Petroleo Brasileiro S.A.

"An excellent executive program for understanding ways to foster, manage, and profit from innovation in today's economy." - Program Director, Invensys

"The single best thing about this program is that the instructors are also practitioners. They don't just write books and espouse theories, they are out at companies thinking about how to maximize brands." - Market Research Manager, UCB Pharma

Executive Education