Executive Education

Marketing & Sales  >  Kellogg on Branding

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

Watch Video: Professor Tim Calkins

Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand.

Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provide an intensive look into brand management.

Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability.

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Format
Case studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.

Who Should Attend
Find out who should attend Kellogg on Branding, and what past participants have said about the course.