Executive Education |
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Marketing & Sales > Kellogg on Branding Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand |
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 © Nathan Mandell |
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Who Should Attend This program is designed for managers who have brand management responsibility in their organizations. The program is also useful for those who wish to expand their understanding of the importance of brands and effective brand management strategies. Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas within the company. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants. Please contact us to learn more. What Past Participants Say "Discussions on branding and the successes and failures in the industry have provided new insight into strategies for the future." "This program is revolutionary, challenging, and comforting. I learned many new concepts and ideas and feel secure in applying them." "This program does an excellent job of discussing the importance of branding and how critical the details of a company's strategy relate to the brand." -Brand Marketing Manager Pella Corporation |
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