Marketing & Sales > The Market Focused Organization
The Market Focused Organization: Creating and Delivering the Customer Experience |
| Upcoming Sessions |
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November 16-20, 2008
$ 7,300 |
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May 11-15, 2009
$ 7,700 |
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November 15-19, 2009
$ 7,700 |
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| Key Benefits |
| During this program, you will learn to: |
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Communicate internally how to be a truly great market-focused organization |
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Understand how your customers experience your organization's products or services and the impact customer experience has on satisfaction and brand image |
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Understand how to drive the target market value proposition throughout your organization and convert marketing initiatives into real performance |
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Develop a continuous and sustainable process for learning about, and adjusting to, the needs of the target market |
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"This program provides practical and compelling frameworks to tackle major market-focus issues that exist in nearly all organizations."
SVP, Strategic Marketing and Business Development, Lonley Planet Publications |
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Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.
In a collaborative learning environment, this program inspires you with the skills to center your firm on the market by learning from your customer's experiences and evaluating the alignment of your organization's strategy and culture.
View the faculty
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