Kellogg on Consumer Marketing Strategy

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Marketing & Sales > Kellogg on Consumer Marketing Strategy

Related Programs
	Managing New Products and Services for Strategic Competitive Advantage
	Pricing Strategies & Tactics
	Business Marketing Strategy
	All Programs

Upcoming Sessions
	April 26 - May 1, 2009 $ 9,150
	September 27 - October 2, 2009 $ 9,150

Key Benefits
During this program, you will learn to:
	Assess opportunities in the marketplace
	Analyze competitive strategies
	Develop a product/service positioning and marketing strategy that capitalizes on the most attractive opportunities
	Build and leverage brand equity to your advantage
	Translate marketing strategy into sound marketing tactics

"Whether you are a marketing pro, new to the field or work closely with marketing experts, you'll walk away with solid concepts and processes and real life practical lessons to implement back at your company." Director, Brand Marketing, Chicago Tribune

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Who should Attend

This program is beneficial for product managers, middle- to upper-level marketing managers responsible for consumer products and services, individuals who have recently assumed marketing responsibilities, and those who wish to develop a marketing mentality so that they can work more effectively with marketing people.

Team Attendance

Special study groups, pricing, and for groups of three–five, a two-hour Friday afternoon complimentary faculty consultation session with participants, focusing on an issue of importance to the company. Please contact us to learn more.

Frequently Represented Companies
3M Booz Allen Hamilton Carrier Cerveceria Cuauhtemoc Moctezum Chamberlain Group Chase Manhattan Bank Ciba Vision Citibank Coca-Cola Eli Lilly Ericsson Mobile Communications ExxonMobil	Hallmark Cards Hewlett-Packard International Paper Kraft Foods Labatt Breweries of Canada Levi Strauss Mattel Roche Diagnostics RTC Direct SC Johnson Southwestern Bell Vitromex SA

What Past Participants Say

"The Consumer Marketing Strategy seminar bombarded me with marketing terminology, strategy and theory, and then applied it to real-life experiences. I left with a well-rounded, sound and rational belief in marketing."
Advertising and Promotions Manager, Philip Morris Latin America Exports/Kraft Foods

"Kellogg knows how to educate AND captivate an audience and provoke thought- outstanding for anyone from professionals just entering the marketing arena to the seasoned marketing executive."
Vice President, Marketing, Disney Online

"This program was an excellent combination of traditional consumer marketing skills, new age information, and worldly updates on the newest technological approaches to consumers."
Vice President and General Manager, Coca-Cola Venezuela

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