Marketing & Sales > Business Marketing Strategy
Business Marketing Strategy |
| Upcoming Sessions |
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April 19-24, 2009
$ 9,150 |
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July 12-17, 2009
$ 9,150 |
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September 20-25, 2009
$ 9,150 |
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| Key Benefits |
| During this program, you will learn to: |
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Boost your marketing strategy analysis skills |
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Segment business markets |
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Build customer value models |
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Develop an understanding of the dynamics of marketing strategy |
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Construct a framework for the new product development process |
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Structure marketing channels based on customer requirements and preferences |
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Use customer value as a basis for pricing strategy |
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Assess when to use collaborative marketing |
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"A well-done, fast paced overview that is highly valuable to marketing managers or others who want to gain a deeper understanding of B2B marketing."
Brand Manager, Eli Lilly & Co. |
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© Nathan Mandell
Program Director James C. Anderson |
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Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing.
The program provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with an international group of peers in a collaborative learning environment, and analyzing the marketing strategies of your own firm.
View the program faculty |
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Format
Discussions, case studies, and exercises ensure maximum participation and benefit. Each evening, you will work in study groups to prepare exercises and projects for class discussion. You will also spend time during the program reflecting on and analyzing the marketing strategies of your own firm. A comprehensive reference manual of readings and program materials will serve as a helpful resource for you in the future.
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Who
Should Attend
Find out who should attend Business Marketing Strategy and what past participants have to say about this program. |
