KMI Curriculum
Accounting
The first objective of the accounting module is to examine the nature and preparation of corporate financial reports. The second objective is to illustrate potential uses and misuses of the data in making resource allocation and social policy decisions. Areas covered include the structure of financial statements, an overview of generally accepted accounting principles, and accounting ratios and their use in financial analysis and social policy decisions.
Economics
Knowledge of macroeconomics is necessary to make effective managerial decisions. This module includes discussion of major variables (price indexes, GNP, investment, savings, money supply, employment, government expenditure, and interest rates), the nature of and remedies for inflation, and other current major economic issues. This section also addresses the vital relationship between international money markets, currencies, and world trade. It analyzes the forces that are propelling the integration of national markets into a global marketplace and describes the development and operation of international financial institutions. You will also discuss the pressures to integrate the monetary policies of individual nations. The goal is to understand how these developments have impacted corporate investment strategy and financial decisions by corporate management.
Finance
This module is designed to enhance your ability to evaluate and implement financial strategies. The first area covered is the evaluation of investment programs (capital budgeting), including cash flow forecasting, estimating the cost of capital, and ranking investment proposals. The second topic involves financing decisions and provides participants with the opportunity to analyze the costs and benefits of leverage. Finally, the lessons learned in the two areas are integrated by investigating restructuring strategies, including the evaluation of mergers and acquisitions.
Managerial Negotiations
Professionals in all fields constantly deal with conflict and disputes. This unit introduces some of the new ideas and techniques for managing negotiations that are emerging from the field of dispute resolution. You will have the opportunity to practice these techniques in a series of simulations. While the negotiating approach that is presented is used in all situations, the unit emphasizes negotiating within organizations and negotiating group decisions.
Managing People
The theme of this module is managing individual, group, and organizational performance in an integrated manner. An overview of how to motivate and energize people for high performance in organizations is presented. Several conceptual models, tools, and best practice examples are discussed to help those in leadership roles understand how to motivate people, given the current challenges organizations face. This module also discusses the importance of building a culture of communication and viewiing leadership as a relationship.
Marketing
The marketing module focuses on the development of competitive marketing strategies. It covers changes in markets and competition that have made customer orientation critical, and it highlights the characteristics of customer-focused organizations. Substantial time is devoted to the development of a framework for creating customer-focused, competitive marketing strategies. Specific topics include customer analysis, market segmentation, targeting, positioning, competitive analysis, and the process of developing integrated or cross-functional marketing strategies. The framework is applied to a number of cases and is extended to the development of new-product strategy, with an emphasis on highly innovative products. It is also used to develop strategies for responding to new competitive initiatives.
Strategy Formulation
This module begins with an overview of the major types of strategic decisions that multi-business organizations face. The emphasis centers on which decisions are actually being made, who is best qualified to make them, what information is required, and what forces are likely to thwart formal strategic-planning efforts. With the entire range of strategic issues as a background, the module then addresses the most enduring of the strategic decisions- the organizational mission. The purpose of a mission statement is discussed, along with a framework for evaluating an organization's current mission and generating options for changing the mission in the future.
The module also examines the concept of strategic synergy: its meaning and the major sources of synergy, including international operations. The module concludes with a discussion of the nature of sound strategy at the business unit level and some ideas for how to anticipate and respond to competitor attacks.
Leading Strategic Change
This module stresses strategy implementation with special emphasis on increasing your organization's capacity to anticipate and effectively implement change. Topics covered include structuring and managing strategic alliances, designing organizations for the future, corporate cultures that enhance customer service, implementing strategic change, and increasing innovation.
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