Executive Education

Strategy  >  Creating and Managing Strategic Alliances

Creating and Managing Strategic Alliances

Professor Ed Zajac: The impact of alliance strategies on implementation across different cultures

Grow your business more quickly and with lower cost and risk through the use of strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their strategic objectives domestically and internationally. However, designing and maneuvering through alliances are very challenging activities. In this program, highlighted by a collaborative learning environment, you will be inspired with knowledge on how to create and manage different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships, and consortia. You will also develop a better sense of the costs and benefits of strategic alliances and learn the specific conditions under which alliances are preferred to internal development, mergers and acquisitions, or outsourcing.

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Format

Senior members of the Kellogg School of Management's world-renowned faculty teach this program along with other leading experts. Interactive learning is emphasized in class discussions as well as in evening small-group activities that employ simulation exercises and real-world case studies of strategic alliances.

Who Should Attend
Find out who should attend Creating and Managing Strategic Alliances, and what past participants have said about the course.