Executive Education

Kellogg School of Management

Strategy  >  Competitive Strategy

Competitive Strategy

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Upcoming Sessions
  October 5-8, 2008
$5,300
  July 26-29, 2009
$5,500
  October 11-14, 2009
$5,500
   
Key Benefits
During this program you will learn to:
Develop and sharpen your analytic strategy skills
Examine theories and frameworks that show you how to identify and exploit profitable opportunities and avoid strategic mistakes
Understand leading firms' strategic successes and failures, and the strategic issues they face looking forward
 
"An eye-opening blitz of thoughts and theories that really makes you challenge the current course of your business strategy."

Marketing Director, Frito-Lay
(PepsiCo, Inc.)
Co-Academic Director David Dranove
© Nathan Mandell
Co-Academic Director of Competitive Strategy David Dranove
Get Started Now

How do firms create and capture value in competitive and rapidly evolving environments? In this program, you will learn how to put into action economic principles for long-run strategic success and quantitative tools for evaluating choices. In a collaborative learning environment, you will explore how to analyze industries: What leads some industries to be more profitable than others? What leads entry opportunities to emerge and shake-outs to occur?

You will acquire the tools to perform an internal resource-based assessment to identify your organization's competitive strengths and determine how best to exploit these strengths given your organization's competitive environment. Blending the latest strategic thinking and practice with case discussions drawn from domestic and international settings, the program is an advanced treatment of the fundamentals behind most successful competitive strategies.

   View the program faculty

Program Content

Fundamentals of Business Strategy

Internal Resource-Based Analysis

External Environment Analysis


Format

This intensive three-day workshop includes lectures and discussions focusing on the latest strategic thinking and practice, case discussions drawn from a variety of domestic and international settings, group-work with fellow participants, and ample opportunities for feedback from faculty and peers.

Who Should Attend
Find out who should attend Competitive Strategy.

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