This program, developed and led by a corporate practitioner, delivers unique value at the intersection of academic research and market-tested applications. Our value promise is to deliver tools and methodologies that can be deployed in your business immediately to build sustainable growth engines.
Participants will benefit from practical applications of innovation with a demonstrated record of growth for medium to large companies.
Customize your experience as a participant by developing your own growth initiative journal and deploying the program’s tools on a real business challenge you bring to class.
The program is designed for executives who are responsible for leading and managing growth initiatives in medium- to large-sized companies. Typically, this includes regional or business unit leaders, business development executives, and executives in marketing, technology, R&D, operations, and strategic planning. We encourage companies to send teams of up to five executives in order to gain a richer shared learning experience that will help move growth projects forward.
In this program, you will learn to:
Understand the potential pitfalls in growth and how to overcome them using a market-proven process for driving organic growth
Create innovative business designs to drive growth
Proactively manage business risk in implementing new growth initiatives
Expand and secure value capture
Manage the growth portfolio
How to institutionalize the growth engine in your companies
Key Highlight To personalize the experience, participants will be required to bring to the program an in-depth knowledge of a high-priority growth initiative at their company. As they progress through the program, participants will prepare their own growth initiative journal to begin applying the concepts presented in the program. The journals will be critiqued by the faculty during and after the program.
The Challenges of Organic Growth
Manage the challenges in driving organic growth
Market Driven Framework
Drive repeatable growth initiatives using this market-tested process
Gain deep insights into the practical requirements to drive growth
Business Design Innovation Growth – Create innovative business designs
Gain Customer Insights
Develop winning value propositions
Deliver and capture value
Dramatically enhance and secure value capture via intellectual capital management
Create and deploy IP strategies early
Understand the full landscape of growth opportunities
Systematic approach to bringing new initiatives to market
Business Risk Management
Manage and mitigate risk in implementing growth initiatives
Recognize that it is essential to be ambidextrous – differential management of growth initiatives is critical
Managing a Portfolio for Growth
Make the tough portfolio decisions to match your resource allocations to your corporate goals
Institutionalize Driving Growth
Put the growth process into action at your company
Kent Grayson - Associate Professor of Marketing; Bernice and Leonard Lavin Professorship
Featured Faculty Video
Academic Director Robert Cooper discusses how you will implement this program’s frameworks based on a market proven process to impact your company and career.
What Past Participants Say
"A practical, grounded program with tools and concepts developed in commercial environments that are readily adaptable and applicable to business issues in our increasingly competitive environment." - Vice President, McDonald's Corporation
“This was an excellent program that married the rich experience of a world class practitioner with the intellectual power of top notch academics. A winning combination.” - Partner, RPOptions Management Consultants
“This class helped create a process by which to identify, prioritize, develop and grow new business opportunities in a way more likely to integrate into my company.” - GM & DVP, Automatic Data Processing
"Solid, market-tested methodology that fits the challenges found in many industries and situations." - Vice President of Operations, Gateway Foundation
"The program exceeded my expectations - the instructors magically blended advanced concepts and theory with down-to-earth, practical methods and case studies." - Chief Enterprise Architect, Blue Cross Blue Shield Association
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