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Competitive Strategy

Capture Value in A Fast-Moving Market

Professor Mike MazzeoAs a participant in Competitive Strategy, you will learn how to put into action economic principles that form a solid foundation for long-run strategic competitive advantage. Through a collaborative learning process, you will use the latest strategic thinking to analyze industry opportunities and to identify your organization’s competitive strengths. Then you will determine how best to apply these strengths, given your organization’s competitive environment, for profitability and growth. You will learn from award-winning professors from Kellogg’s Management and Strategy department – home of global thought leaders in the Economics of Strategy.

The program blends modern theories of strategic analysis with case discussion drawn from a variety of industries in both domestic and international settings. Case studies highlight the fundamentals behind successful competitive strategies.

 


Upcoming Sessions (Fee includes lodging and most meals)
Session Date Cost
June 9-13, 2013 $7,800 Apply
October 20-24, 2013 $7,800 Apply
June 8-12, 2014 $8,700 Apply
October 19-23, 2014 $8,700 Apply

Program Materials

If you are a mid- to senior-level executive responsible for strategic planning, general management, or acquisition strategy, this program is designed for you. This program is also useful for strategy consultants, as well as managers of marketing, operations, or other functional areas who aspire to play a greater role in strategic planning for their organizations.

Teams from businesses developing long-run strategies are encouraged to attend together.
During this program you will learn to:

  1. Develop and sharpen your analytic strategy skills
  2. Examine theories and frameworks that show you how to identify and exploit profitable opportunities and avoid strategic mistakes
  3. Understand leading firms' strategic successes and failures, and the strategic issues they face looking forward

Fundamentals of Competitive Strategy:

  1. Analytical frameworks for strategy formulation
  2. The economics of value creation and capture


External Environment Analysis:

  1. Market forces underlying industry profitability and firm performance
  2. Modern game-theory approaches to effectively compete with a small number of rivals
  3. Industry evolution and optimal responses to growth opportunities and shakeouts
  4. Winner-take-all markets: when it’s a different battle


Internal Profitability Analysis:

  1. Critical evaluation to identify firms’ competitive advantage
  2. Assessments for determining long-term sustainability of competitive advantage
  3. Strategic investments: developing effective resources and capabilities
  4. Capitalizing on growth opportunities through strategic positioning and “fit”


 

Michael Mazzeo - Academic Director; Associate Professor of Management & Strategy

Thomas N. Hubbard - Senior Associate Dean: Strategic Initiatives; Elinor and H. Wendell Hobbs Professor of Management

Benjamin F. Jones - Associate Professor of Management & Strategy; Faculty Director, Kellogg Innovation and Entrepreneurship Initiative (KIEI)

Sarit Markovich - Visiting Assistant Professor of Management & Strategy

Niko Matouschek - Associate Professor of Management & Strategy

Jeroen Swinkels - Richard M. Paget Professor of Management Policy; Chair of Management & Strategy

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