*Agenda is subject to change
| 7:45 - 8:45 | Registration/Breakfast |
| 8:45 - 9:00 | Welcome |
| 9:00 - 9:45 | Keynote Address: Thomas Ricketts, Chicago Cubs |
| 10:00 - 11:15 | Panel #1: Converting Fanhood to Revenue – The Role of Strategic Marketing
Moderator: Heidi Sandreuter (Pepsi Sports Marketing) Panelists: Jay Blunk (Chicago Blackhawks), Alex King (Cleveland Indians), Alison Miller (Chicago Cubs), Susan Goodenow (Chicago Bulls) |
| 11:30 - 12:45 | Panel #2: Media Boom
Moderator: J.A. Adande (ESPN) Panelists: Atul Khosla (Chicago Fire), Mark Silverman (Big Ten Network), Kyle Ragsdale (Billy Casper Golf) |
| 12:45 - 2:00 | Lunch & Networking |
| 2:00 - 2:45 | Keynote Address: Michael Wilbon, ESPN |
| 2:450 - 4:00 |
Pick One: Panel #3A: The Globalization of Sports: Finding Growth Abroad
Moderator: Derek Rucker (Professor, Kellogg School of Management)
Panel #3B: Disruptive Technology & Entrepreneurship in Sports
Panelists: Jeannie Goldstein (Chicago Sports & Entertainment), Patrick Pierce (Aon), Mary Owen (Buffalo Bills), Marc Reeves (NFL)
Moderator: Mark Koulogeorge (MK Capital) Panelists: Hunter Hillenmeyer (OverDog), Taylor Caby (DraftDay), Chris Bauman (Craze Promotions), Adam Smith (Automated Insights) |
| 4:00 - 5:30 | Networking Event |
