Center for Market Leadership
2011 Kellogg Marketing
Leadership Summit
September 14 - 15, 2011
Allen Center, Northwestern University,
Evanston, IL
2011 Agenda 2011 Presentations
Featured Speakers
Martin McCourt
CEO, Dyson
Our keynote speaker and Dyson CEO Martin McCourt detailed the importance of innovation and integrating the customer's perspective throughout a company's ranks.
Dick Patton and Rory Finlay
Consultants, Egon Zehnder International
Offered insights on leadership competencies that drive growth.
Mary Ellen Coe & Paul Magill
Principals, McKinsey & Company
Mary and Paul provided a roadmap for building the marketing organization for the future
Brian Sternthal
Kraft Foods Chair in Marketing, Kellogg School of Management
Brian discussed the impact of gender on consumer decisions, and how to translate those insights into effective marketing communications
Panel Discussions
Explored the move from CMO to CEO
Rick Lenny '77, partner, Friedman, Fleischer & Lowe
Phil Marineau '70, LNK Partners
Margaret Stender, Chicago Sky CEO
Dick Patton, consultant, EZI
Article: Where's marketing headed?
Companies at
the 2011 Summit
- AT&T Inc.
- Benefitdecisions, Inc.
- Boeing
- CDW Corporation
- Chicago Cubs
- Chicago Sky
- Discover Financial Services
- Dyson
- Egon Zehnder International
- ESPN
- Feinberg School of MedicineFriedman, Fleischer & Lowe
- GE Healthcare
- Gladson Interactive
- Interface Inc.
- John B. Sanfilippo & Sons, Inc.
- Kidzania, Inc.
- Kraft Foods
- Leapfrog Online
- LNK Partners
- Maisons Marques & Domaines
- Major League Soccer
- McDonald's Corporation
- McKinsey & Company
- Mediacom Espana
- National 4-H Council
- Nature's Variety
- The Nielsen Company
- Nintendo
- Princess Cruises
- QlikView
- Quill
- SABIC Innovative Plastics
- Sara Lee Corporation
- SAVO Group
- SchoolNet
- Unilever
- United Airlines
- U.S. Cellular
- Walgreens Company
- WellPet