Registration and Breakfast

7:00 a.m. - 8:00 a.m.

Breakfast and networking in Room 153

State of Kellogg Entrepreneurship

8:00 a.m. - 8:45 a.m.

Steven Rogers, Director, Larry & Carol Levy Institute for Entrepreneurial Practice

Alumni Award Presentations

8:45 a.m. - 9:00 a.m.

Steven Rogers, Director, Larry & Carol Levy Institute for Entrepreneurial Practice

Break

9:00 a.m. - 9:15 a.m.

Workshop 1

9:15 a.m. - 10:30 a.m.

Innovation in Product Development
Speaker:: John Prendergast '03, Founder and CEO, Blueleaf

Break

10:30 a.m. - 10:45 a.m.

Workshop 2

10:45 a.m. - 12:00 p.m.

Lean Marketing 101
Speakers: Michael Samson and Ross Kimbarovsky, crowdSPRING

Break

12:00 p.m. - 12:15 p.m.

Keynote Address

12:15 p.m. - 1:00 p.m.

Chuck Templeton '06, Founder, OhSoWe.com and OpenTable, Inc.

Networking Lunch

1:00 p.m. - 2:00 p.m.

 Seated lunch in the Allen Center Atrium

Panel Discussion

2:00 p.m. - 3:15 p.m.

Is the Business Plan Dead?
Moderator: Derrick Collins

Break

3:15 p.m. - 3:30 p.m.

Teaching Session

3:30p.m. - 4:45 p.m.

The Innovation Radar
Lecturer: Robert Wolcott, Professor of Marketing, Kellogg School of Management

Closing Remarks

4:45 p.m. - 4:50 p.m.

Steven Rogers, Director, the Larry and Carol Levy Institute for Entrepreneurial Practice

Break

4:50 p.m. - 5:00 p.m.

Networking in Room 153

Kellogg Cup – Business Plan Competition Finals

5:00 p.m. - 8:00 p.m.