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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Apoma Alejandro Poma '05
Managing Director
Grupo Poma

Kellogg Full-Time MBA Program

Two-Year (2Y) Program
The Two-Year (2Y) Master of Business Administration program is a traditional MBA program. With 960 first- and second-year students enrolled, 2Y is also the largest MBA program at Kellogg. 2Y students attend classes during the Fall, Winter and Spring quarters for two academic years. Each student completes an internship during the summer following the first year.

Two-Year MBA students complete a rigorous core curriculum that prepares them for advanced work in academic majors and professional fields. The 2Y core consists of nine courses in accounting, management and organizations, marketing, finance, decision sciences, and management and strategy. All core courses must be completed within the first year in order to advance to the second year.

Students complete at least 24.5 credit units over the six quarters they are enrolled. Two-Year students entering Kellogg in the fall complete the following curriculum:

First Year
Pre-Term (Required) Leadership in Organizations
Fall Quarter Accounting for Decision Making
Mathematical Methods for Management Decisions
Business Strategy
Finance I or Marketing Management
Winter Quarter Statistical Methods for Management Decisions
Microeconomic Analysis
Finance I or Marketing Management
or Operations Management
or Elective
Spring Quarter Operations Management
or Finance I
or Marketing Management
Electives (3)


Second Year
Pre-Term (Required) Values and Crisis Decision Making
Fall Quarter Electives
Winter Quarter Electives
Spring Quarter Electives


For more information on the curriculum, click here.