2020 Kellogg Leadership Marketing Summit

The 2020 Reset: Turning Headwinds Into Tailwinds

We are excited for the upcoming 10th Annual Kellogg Marketing Leadership Summit with our long-standing partners, Egon Zehnder and McKinsey & Co. This year’s program is going virtual and will be held on October 8, 2020 from 9:00 am – 2:00 pm CST. It’s sure to be our most engaging program yet as we mark our ten year anniversary.

Our theme and agenda was built around the tidal wave of challenges brought on by the COVID-19 pandemic, the disruption to traditional business models, and national conversation on issues of diversity, equity and inclusion.

Join our distinguished speakers as they share how their organizations are responding to these headwinds and charting new territories.

Here are some topics we will be discussing:

The Impact of the Pandemic on Consumer Behavior and the Economy
Leadership: What CEOs Need from CMOs
Living Our Commitments to Diversity & Inclusion Through Our Brands
Reimaging Marketing for the Next Normal

As a reminder, this program is by-invitation. If you have a peer or colleague you would like to nominate to attend, please do so here.

CLICK HERE FOR THE FULL AGENDA

Highlights from the 2019 Marketing Leadership Summit

View Video

The Experience

Watch Darren Marshall reflect on his experience at Kellogg Marketing Leadership Summit

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former chief marketing officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.

Faculty Leadership

Gregory Carpenter

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management.

He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004 and was elected chair of the Marketing Department in 2006, serving until 2009.

His research looking at the tension between companies' pursuit of ambitious R&D efforts and more-incremental innovation was recently highlighted in Harvard Business Review. Read the article.

Full Bio

Jim Stengel

Jim Stengel recently joined Kellogg as a Senior Fellow and Adjunct Professor within the Markets & Customers Initiative.

Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. The former global marketing officer of Procter & Gamble, and a former member of the board of directors for AOL and Motorola, Jim has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.