Chicago Tribune
The big schools – 04/15/13
The article highlights the Kellogg School among MBA programs in the Chicago area. From the article: What dean Sally Blount would say to a prospective student about the MBA program: "We equip students with an understanding of customers, and how to build markets, strengthen organizations and create lasting value in the marketplace. Kellogg students experience a distinctive, collaborative culture; enjoy an academically rigorous environment; and join a powerful global community."
Chicago Tribune
Thinking outside the classroom – 04/15/13
Associate Dean of MBA Programs and Dean of Students Betsy Ziegler comments on how updated curriculum and technology offerings at Kellogg, such as courses including Digital Marketing and Commerce and Social Dynamics and Networks, are helping MBA students prepare for today's business world.
Chicago Tribune
Exploring the job market – 04/15/13
The article notes the percentage of Kellogg students who graduate with job offers. From the article: At Kellogg, 2013 graduates already are getting job offers in many of the established MBA fields, the school's career management center director, Michael Malone, wrote in an email. "What is heartening," he wrote, "is that we are hearing stories from students focused in areas including energy(traditional and alternative), not for profit, media/tech and startups, who are having productive conversations that are in many cases leading to offers."
Chicago Tribune
Getting an MBA: Your business. Your decision. – 04/15/13
The article discusses the importance of doing appropriate research before investing in an MBA. From the article: Elizabeth "Betsy" Ziegler, associate dean at Northwestern University's Kellogg School of Management, said research also will help applicants avoid making decisions based on stereotypes. "Our finance department is actually quite remarkable," Ziegler said. "Twenty-four percent of our full-time students go into a finance function or a financial institution vs. 13 to 15 percent (who) go into consumer packaged goods or marketing. Which you'd never guess given the outside view of what a Kellogg student stands for."
Crain's Chicago Business
Northwestern teams sweep Rice biz-plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
Evanston Now
NU teams win over $1M in business plan competition – 04/15/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
Financial Times
A disregard for business schools – 04/15/13
The article notes the Financial Times' ranking of a joint executive MBA program between the Kellogg School and WHU Beisheim.
Poets & Quants
Ranking business schools on research – 04/15/13
The article notes the Kellogg School's ranking among the top five business schools for having professors' marketing-related research published.
Houston Business Journal
Rice business plan winners look to future of batteries, biotech — Slideshow – 04/14/13
The article notes that SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta, won the grand prize at the Rice Business Plan competition. The SiNode team commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
National Journal
North Korea: The Family Business Is Failing – 04/12/13
The article notes a 1987 study by Clinical Professor of Family Enterprise John Ward on family firm succession, which reveals that only 30 percent of family-run businesses survive the third generation.
The New York Times
Sometimes, We Want Prices to Fool Us – 04/12/13
Professor of Marketing Alexander Chernev comments on 'everyday low pricing' versus discount pricing strategies. From the article: “J. C. Penney might say it’s a fair price, but why should consumers trust J. C. Penney?” he asked. “At the end of the day, people don’t want a fair price. They want a great deal.”
Bloomberg Businessweek (Getting In blog)
MBAs: Why Hire When You Can Rent by the Hour? – 04/11/13
The article notes the participation of a Kellogg School student in HourlyNerd, a startup through which businesses can hire MBA students on an hourly basis.
Thomson Reuters News and Insight
U.S. Antitrust Division aims to avoid furloughs – 04/11/13
The article notes that Professor of Marketing Aviv Nevo has been hired by the U.S. Justice Department's Antitrust Division as its deputy assistant attorney general for economic analysis. His recent research into consumer reaction to change of price in breakfast cereal is also highlighted.
