Kellogg in the Media | Kellogg School of Management

Kellogg in the Media

Quartz

The best businesses know how to make their customers stop cursing – 05/01/13
The article notes a framework developed by Lecturer of Executive Programs Lisa Fortini-Campbell for evaluating customer emotions.

Winston-Salem Journal

NC hospital mergers accelerating, raising concerns – 05/01/13
Walter McNerney Professor of Health Industry Management David Dranove comments on the trend of small hospitals partnering with large health care systems in reaction to rising medical costs and changes under the Affordable Care Act.

Bloomberg Businessweek

A Better Way to Build a Lithium Ion Battery? – 04/30/13
The article profiles SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta. The SiNode team, which won the grand prize at the Rice Business Plan competition commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.

Portland Press Herald

Portland crafts slogan to put city 'on the map' – 04/30/13
Clinical Professor of Marketing Tim Calkins discusses the challenges of creating a branding campaign for a city. From the article: "It's incredibly important for a city to develop a brand. It really does have an impact on attracting business and tourism," Calkins said. "The challenge is that so many things can shape a city that it's difficult to sum it up in a few words. There's a real tendency to come up with a slogan that's broadly appealing, but broadly appealing often becomes watered down and difficult to distinguish."

Chicago Tribune

Boeing stays aloft despite troubles with 787 – 04/28/13
Clinical Professor of Management and Strategy Aaron Gellman comments on how battery issues with Boeing's new Dreamliner will impact the company's business in the long term. From the article: "Five years from now this will all be forgotten," said Aaron Gellman, an aviation expert at Northwestern University.

Crain's Chicago Business

After years of bad news, Navistar finally may be shifting gears – 04/28/13
Professor of Management and Strategy Stephen Burnett comments on key factors for the future success of heavy-duty truck and engine manufacturer Navistar International Corp.

National Journal

Treasury Department's Chief Economist Bids Farewell – 04/26/13
James R. and Helen D. Russell Professor of Finance Janice Eberly discusses her transition from her post as assistant secretary for economic policy for the U.S. Treasury back to her faculty position at the Kellogg School.

WRAL Tech Wire

Why older entrepreneurs are crucial, even in Silicon Valley – 04/26/13
The article highlights research that investigates the average age at which people achieve their greatest innovation. The study is authored by Associate Professor of Management and Strategy Benjamin F. Jones.

Time

Who Is Happiest At Work? Probably Not Who You Think – 04/25/13
The article notes insights from J. Jay Gerber Professor of Dispute Resolution & Organizations Leigh Thompson about finding the ideal mix of caves (private, uninterrupted space) and commons (areas for face-to-face time) in an organization's work space.

U.S. News University Directory

How to Take Full Advantage of an MBA Alumni Network – 04/25/13
The article notes a Bloomberg Businessweek blog post by Associate Dean of Corporate Partnerships Roxanne Hori about the importance of a strong alumni network.

Bloomberg Businessweek (Getting In Blog)

The true value of the MBA alumni network – 04/24/13
Associate Dean of Corporate Partnerships Roxanne Hori writes about the importance of a strong alumni network in choosing an MBA program.

Chicago Tribune

Online petitions give consumers more power – 04/24/13
Clinical Professor of Management and Strategy Harry Kraemer discusses online petitions as a channel for consumer complaints, and the challenges companies face addressing complaints through this forum.

New Yorker

Oprah Winfrey, Book Critic – 04/24/13
Assistant Professor of Management and Strategy Craig Garthwaite comments on his research that explores the effects of endorsements by Oprah Winfrey in the publishing industry.

Bloomberg

Perry Aims to Poach Illinois Jobs as Texas Blast Lingers – 04/23/13
Professor of Managerial Economics and Decision Sciences Nicola Persico comments on potential new regulations and zoning restrictions resulting from the explosion of a Texas fertilizer plant.

Bloomberg

U.S. Treasury Chief Economist Eberly Returning to Northwestern – 04/22/13
The article notes that James R. and Helen D. Russell Professor of Finance Janice Eberly, who has been serving as assistant secretary for economic policy for the U.S. Treasury since 2011, is returning to her faculty position at the Kellogg School.

Bloomberg

Chicago Wins Lowest Cost Since ’09 Making Cubs Pay: Muni Credit – 04/22/13
Professor of Management and Strategy Donald Haider comments on financing for the proposed renovation plans for Wrigley Field.

Daily Northwestern

Kellogg implements new tablet program – 04/22/13
The article explores an initiative led by Kellogg student Sam Sung `13 in partnership with Kellogg administration to pilot the use of tablets and other technology in a classroom setting.

Daily Northwestern

Professor to return from US Department of Treasury chief economist position – 04/22/13
The article notes that James R. and Helen D. Russell Professor of Finance Janice Eberly, who has been serving as assistant secretary for economic policy for the U.S. Treasury since 2011, is returning to her faculty position at the Kellogg School.

Entrepreneur

3 Promising Green Startups Attracting Millions From Investors – 04/22/13
The article highlights NuMat Technologies, a startup company led by Kellogg JD-MBA students Ben Hernandez ’13 and Tabrez Ebrahim ’13.

San Francisco Chronicle

Why Does God Allow Evil – 04/22/13
Adjunct Professor of Executive Programs Deepak Chopra writes about faith and the existence of evil.

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