Saturday– Donald P. Jacobs Center, Evanston



8:00am – 9:00am



9:00am – 9:15am



9:15am – 10:45am








10:45am –11:00am  



11:00am – 12:15pm









12:15 pm – 1:30pm



1:30pm - 2:45pm








2:45pm – 3:00pm



3:00pm – 4:00pm




4:00pm - 5:00pm

Program


Friday – Wieboldt Hall, Chicago



9:30am – 10:00am          



10:00am – 10:15am        



10:15am – 11:15am




11:15am-   11:30am



11:30am – 12:30pm




12:30pm – 1:45pm



1:45pm – 2:30pm




2:30pm – 2:45pm



2:45pm - 3:45pm



January 22, 2010

Wieboldt Hall

Northwestern Chicago Campus

339 East Chicago Avenue


January 23, 2010

Jacobs Center

Northwestern Evanston Campus

2001 Sheridan Rd.

Follow us on:

REGISTER NOWregistration.html

Questions/inquiries? Contact marketingconference@kellogg.northwestern.edu

Home Registration Conference Highlights Executive Roundtable Panels Program Directions Contact index.htmlregistration.htmlconf_highlights.htmlexec_roundtable.htmlpanels.htmlDirections.htmlContact.htmlshapeimage_30_link_0shapeimage_30_link_1shapeimage_30_link_2shapeimage_30_link_3shapeimage_30_link_4shapeimage_30_link_5shapeimage_30_link_6shapeimage_30_link_7

Don’t just   

        keep up

The 2010 Kellogg Marketing Conference takes place over two days. On Friday, January 22nd, the conference kicks off at the Kellogg School of Management's Chicago Campus with the Executive Forum, a unique offering for Corporate and Alumni attendees only. This "refresher" program features Kellogg School of Management faculty and industry professionals discussing a variety of current topics in both lecture and case study formats. Friday's programming also features ample opportunities for networking with fellow marketers.


On Saturday, January 23rd, the conference opens for all attendees (including students) for a second day of programming. Saturday's session, to be held at the Kellogg School of Management's Evanston campus, includes our groundbreaking Executive Roundtable, a Keynote Address, and a selection of six panels.







Registration



Welcome Remarks



MBA Update Lecture I

» Florian Zettelmeyer



Break



Keynote Address

» Stephen Baker



Networking Lunch



Practicum Session

» Todd Hale



Break



MBA Update Lecture II

» Dereck Rucker









Registration / Breakfast



Welcome Remarks



Executive Roundtable

» Rick Lenny (moderator)

» Molly Battin

» Drew Madsen

» David Nelms

» Barbara Turf



Break



Panel Session I:

» Mobile Marketing: Is the IPhone the

    Tipping Point?

» Micro-targeting: Balancing Relevancy

    and Efficiency

» Traditional Brands vs. Private Label:

    Understanding their Relationship



Lunch



Panel Session II:

» Social Media: Leveraging the Consumer

    Voice

» Repositioning Brands to Stay Relevant

» Consumer Psychology: Understanding

    & Predicting Consumer Behavior



Break



Keynote Address

» Jay Rasulo



Networking Reception