Program

Saturday– Donald P. Jacobs Center, Evanston

8:00am – 9:00am

9:00am – 9:15am

9:15am – 10:45am

10:45am –11:00am

11:00am – 12:15pm

12:15 pm – 1:30pm

1:30pm - 2:45pm

2:45pm – 3:00pm

3:00pm – 4:00pm

4:00pm - 5:00pm

Program

Friday – Wieboldt Hall, Chicago

9:30am – 10:00am

10:00am – 10:15am

10:15am – 11:15am

11:15am- 11:30am

11:30am – 12:30pm

12:30pm – 1:45pm

1:45pm – 2:30pm

2:30pm – 2:45pm

2:45pm - 3:45pm

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Questions/inquiries? Contact marketingconference@kellogg.northwestern.edu

Don’t just

keep up

The 2010 Kellogg Marketing Conference takes place over two days. On Friday, January 22nd, the conference kicks off at the Kellogg School of Management's Chicago Campus with the Executive Forum, a unique offering for Corporate and Alumni attendees only. This "refresher" program features Kellogg School of Management faculty and industry professionals discussing a variety of current topics in both lecture and case study formats. Friday's programming also features ample opportunities for networking with fellow marketers.

On Saturday, January 23rd, the conference opens for all attendees (including students) for a second day of programming. Saturday's session, to be held at the Kellogg School of Management's Evanston campus, includes our groundbreaking Executive Roundtable, a Keynote Address, and a selection of six panels.

Registration*

Welcome Remarks

MBA Update Lecture I

» Russell Walker

Break

Keynote Address

» Stephen Baker

Networking Lunch

Practicum Session

» Todd Hale

Break

MBA Update Lecture II