Schedule of Events

The 2009 Kellogg Marketing Conference takes place over two days. On Friday, January 23rd, the conference kicks off at the Kellogg School of Management’s Chicago Campus with the Executive Forum, a unique offering for Corporate and Alumni attendees only. This “refresher” program features Kellogg School of Management faculty and industry professionals discussing a variety of current topics in both lecture and case study formats. Friday's programming also features ample opportunities for networking with fellow marketers.

On Saturday, January 24th, the conference opens for all attendees (including students) for a second day of programming. Saturday's session, to be held at the Kellogg School of Management's Evanston campus, includes two keynote speakers and a selection of six panels.

A detailed schedule of events for both days is as follows:

Friday, January 23rd – Wieboldt Hall, Chicago
11:00am – 11:30am	Registration
11:30am – 11:45am	Welcome Remarks
11:45am – 12:45pm	MBA Update Lecture I: Walter Herbst, Clinical Professor of Marketing, Kellogg School of Management & Clinical Professor of Mechanical Engineering, McCormick School of Engineering
12:45pm – 1:45pm	Networking Lunch
1:45pm – 2:30pm	Practicum Session: Greg McCormick, Vice President of Sales Strategy Consumer Health Care, Johnson & Johnson
2:30pm – 2:45pm	Break
2:45pm – 3:45pm	MBA Update Lecture II: Eric Leininger, Lecturer of Marketing, Kellogg School of Management & Corporate Senior Vice President, McDonald's Corporation
3:45pm - 4:00pm	Break
4:00pm – 5:00pm	Keynote Address: Rory Finlay, Senior Vice President & Chief Global Marketing Officer Beam Global Spirits & Wine

Saturday, January 24th – Donald P. Jacobs Center, Evanston
8:15am – 9:00am	Registration/Breakfast
9:00am – 9:15am	Welcome Remarks Dipak C. Jain, Dean, Kellogg School of Management. Sandy and Morton Goldman Professor of Entrepreneurial Studies Professor of Marketing.
9:15am - 10:15am	Keynote Address I: Mike Mickunas, Global Vice President, Consumer Insights, Kellogg Company
10:15am - 10:30am	Break
10:30am - 11:45am	Panel Session I: Choose from the following: - Reframing Brands for the International Consumer - Letting Go: When Consumers Control the Message - Minorities as the New Majority: Changing General Market
11:45am – 1:15pm	Lunch
1:15pm - 2:30pm	Panel Session II: Choose from the following: - Customizing an On-Demand Nation - When Niche Brands Go Mainstream - When Your Customers’ Cause Becomes Your Own: Cause Marketing & Social Responsibility
2:30pm – 2:45pm	Break
2:45pm – 3:45pm	Keynote Address III: Joe Kennedy, President & Chief Executive Officer, Pandora Media, Inc.
3:45pm - 5:00pm	Networking Reception