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Marketing

Professor Emeritus of Marketing

Portrait of Brian Sternthal, Faculty at the Kellogg School of Management

Brian Sternthal holds the Mondelez International Professorship in Marketing

Professor Sternthal has published widely in marketing journals. His work focuses on understanding how people process the information presented in persuasive messages, and the consequences of this processing for brand judgments. He applies this understanding to the development of effective advertising strategies. He also investigates the strategies consumers use to self-regulate their behavior and how they might modify these strategies to enhance the attainment of their goals. His methodological interest centers on designing rigorous experiments to represent theory in data and using data in advancing theory.

Professor Sternthal is past editor of the Journal of Consumer Research and a Fellow of the Association for Consumer Research. He received his PhD from The Ohio State University.

About Brian
Research interests
  • Analysis of how communication strategies and audience characteristics influence the processing and impact of advertising messages
Teaching interests
  • Advertising
  • PhD, 1972, Ohio State University
    MA, 1971, Ohio State University
    BS, 1965, McGill University
  • Mondelez Professor of Marketing, Northwestern University, 2013-present
    Kraft Professor of Marketing, Kellogg School of Management, Northwestern University, 1986-2013
    Professor of Marketing, Kellogg School of Management, Northwestern University, 1983-1986
    Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1978-1983
    Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 1972-1978
    Visiting Assistant Professor, Fisher College of Business, Ohio State University, 1971-1972
  • AAA Doctoral Consortium Member, American Marketing Association Doctoral Consortium, 2014
    JCR Distinguished Service Award, Association for Consumer Research, Lifetime contribution to the Journal of Consumer Research
    Fellow in Consumer Research, Association for Consumer Research, Lifetime contribution
    ACR Fellow in Consumer Behavior Award, Lifetime Achievement Award for Consumer Research, ACR, 2009
    Executive MBA Program Outstanding Teaching Awards, Kellogg School of Management, 2001, 2000, 1999
    Sidney J. Levy Teaching Award, Kellogg School of Management, 1995-1996
    L.G. Lavengood Outstanding Professor of the Year Award, Kellogg School of Management, 1982