Yi Qian is Assistant Professor of Marketing and the Kraft Research Professor at the Kellogg School of Management, Northwestern University. Professor Qian’s research interests shape around marketing strategies in the context of technology advancement and international trade. She applies this knowledge to propose successful business strategies to secure brand values and Intellectual Property Rights against counterfeits, and to suggest reasonable policies in adopting technology and absorbing foreign direct investments. Prior to joining the Kellogg School, she taught courses on Advanced Econometrics and International Trade and Investments at Harvard University. At the Kellogg School, Professor Qian will teach Marketing Research.
Area of Expertise
Brands and Trademarks
Education
PhD, 2006, Economics, Harvard University
AM, 2001, Statistics, Graduate School of Arts and Sciences, Harvard University
AB, 2001, Economics, Harvard University, Advanced Standing, Magna Cum Laude, Phi Betta Kappa
Academic Positions
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2006-present
Grants and Awards
Best Paper Award, Journal of Marketing Science Conference, 2009
Best Paper Award, Conference on China and Finance, 2008
Citation of Excellence , Emerald Management Reviews, 2008
Teaching Interests
Marketing research, new products and services, multivariate data analysis, applied econometrics
Full-Time / Part-Time MBA
Research Methods In Marketing (MKTG-450-0) This course counts toward the following majors: Managerial Analytics, Marketing, Marketing Management
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.
Doctoral
Introduction to Applied Econometrics 1 (MKTG-476-0) Introduction to Applied Econometrics 1