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Dipak C. Jain
Dipak C. Jain

MARKETING; ENTREPRENEURSHIP & INNOVATION; INTERNATIONAL BUSINESS & MARKETS
Sandy and Morton Goldman Professor of Entrepreneurial Studies
Professor of Marketing
Former Dean

Print Overview

Dipak C. Jain is the Sandy and Morton Goldman Professor in Entrepreneurial Studies and a professor of marketing at the Kellogg School of Management, where he has been a member of the faculty since 1987. From 2001-2009, Jain served as Dean of the Kellogg School, bringing more than 20 years of experience in management and education to his position at the school’s helm. Prior to his appointment as Dean, he served as the Associate Dean of Academic Affairs for five years and worked closely with former Kellogg School Dean Donald P. Jacobs to set the agenda for the school’s curriculum, faculty and research activities.

Dean Jain’s areas of research include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product diffusion; and forecasting models. He has had more than 50 articles published in leading academic journals.

Dean Jain teaches courses on marketing research, new products and services, and statistical models in marketing. In 2003, he was appointed as a foreign affairs adviser for the Prime Minister of Thailand. He has served as a consultant to Microsoft, Novartis, American Express, Sony, Nissan, Motorola, Eli Lilly, Phillips and Hyatt International. He also serves as a member of the board of directors of Hartmarx Corporation, Deere & Company, Northern Trust Corporation and Reliance Industries (India). He is also a former director at United Airlines and Peoples Energy.

Dean Jain’s teaching honors include the Sidney Levy Award for Excellence in Teaching in 1995; the John D.C. Little Best Paper Award in 1991; Kraft research professorships in 1989-90 and 1990-91; the Beatrice research professorship in 1987-88; the Outstanding Educator Award from the State of Assam in India in 1982; the Gold Medal for the Best Post-Graduate of the Year from Gauhati University in India in 1978; the Gold Medal for the Best Graduate of the Year from Darrang College in Assam in India in 1976; the Gold Medal from Jaycees International in 1976; the Youth Merit Award from Rotary International in 1976; and the Jawaharlal Nehru Merit Award, Government of India in 1976.

Dean Jain has served as the departmental editor for the journal Management Science, the area editor for Marketing Science and associate editor for the Journal of Business and Economic Statistics. He is also a former member of the editorial board of the Journal of Marketing Research.

His long career in education began as a student in Tezpur (Assam), India. He went on to earn his bachelor’s degree in mathematics and statistics in 1976 and his master’s degree in mathematical statistics in 1978 from Gauhati University in India. He taught at Gauhati for the next five years before leaving for Dallas to pursue his PhD in marketing at the University of Texas. In addition to his positions at the Kellogg School, Dean Jain has been a visiting professor of marketing since 1989 at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok.



Areas of Expertise
Consumer Behavior
Data Analysis
Entrepreneurship
High-Tech Marketing
Marketing Research
Marketing Strategy/Planning/Policy
New Product Development
New Product Forecasting
Small Business Management
Technology
  • Recent Media Coverage

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Print Vita
Education
PhD, 1987, Marketing, University of Texas, Dallas
MS, 1986, Management Science, University of Texas, Dallas
MS, 1978, Mathematical Statistics, Gauhati University
BS, 1976, Mathematics, Statistics, Gauhati University

Academic Positions
Visiting Professor of Marketing, Recanati Graduate School of Business Administration, Tel Aviv University, 1997-present
Visiting Professor of Marketing, Hong Kong University of Science and Technology, Hong Kong, 1997-present
Visiting Professor of Marketing, Otto Bescheim Graduate School of Management, WHU Koblenz , 1997-present
Visiting Professor of Marketing, Netherlands Business School, Nijenrode University, 1995-present
Sandy and Morton Goldman Professor in Entrepreneurial Studies and Professor of Marketing, Department of Marketing, Kellogg School of Management, Northwestern University, 1994-present
Visiting Professor of Marketing and Program Coordinator, Sasin Graduate School of Business Administration, Chulalongkorn University, Bangkok, 1989-present
Dean, Kellogg School of Management, Northwestern University, 2001-2009
Senior Associate Dean for Academic Affairs, Kellogg School of Management, Northwestern University, 1996-1997
Professor of Marketing, Department of Marketing, Kellogg School of Management, Northwestern University, 1993-1994
Associate Professor of Marketing, Department of Marketing, Kellogg School of Management, Northwestern University, 1990-1993
Visiting Professor of Marketing, Management Development Institute, 1991-1992
Assistant Professor of Marketing, Department of Marketing, Kellogg School of Management, Northwestern University, 1986-1990
Teaching Assistant, University of Texas at Dallas, 1983-1986
Lecturer in Business Administration, Guwahati University, India , 1980-1983
Lecturer in Mathematics, Nowgong College (Assam), India, 1979-1980

Editorial Positions
Editorial Board, Asian Journal of Marketing, 2004-Present
Senior Editor, Sasin Journal of Management, 2008-Present
Editor, Management Science, 1995-2002
Editorial Board, Journal of Marketing Research, 1991-2001
Editorial Board, Journal of Marketing, 1991-1999
Area Editor, Marketing Science, 1994-1996
Associate Editor, Management Science, 1990-1995
Associate Editor, Journal of Business and Economic Statistics

 
Print Research
Research Interests
Market segmentation and competitive market structure analysis, new product diffusion, forecasting models, pricing models, analyzing the impact of marketing mix variables on consumer purchase behavior

Articles
Jain, Dipak C. and Matt Golosinski. 2009. Sizing up the tyranny of the ruler - A comment on Adler and Harzing’s “When Knowledge Wins: Transcending the Sense and Nonsense of Academic Ratings”. Academy of Management Learning & Education. 8(1): 99-105.
Dragasnka, Michaela and Dipak C. Jain. 2005. Product Line Length as a Competitive Tool. Journal of Economics and Management Strategy. 14(1): 1-28.
Draganska, Michaela and Dipak C. Jain. 2005. Product-Line Length as a Competitive Tool. Journal of Economics and Management Strategy. 14(1): 1-28.
Draganska, Michaela and Dipak C. Jain. 2004. A Likelihood Approach to Estimating Market Equilibrium Model. Management Science. 50(5): 605-615.
Jain, Dipak C. and Siddhartha S. Singh. 2002. Customer Lifetime Value Research in Marketing: A Review and Future Directions. Journal of Interactive Marketing. 16(2): 34-46.
Nordmoe, Eric and Dipak C. Jain. 2000. Drawing Inferences from Logit Models for Panel Data: An Empirical Analysis of the Consumer Packaged Goods Market. Applied Stochastic Models in Business and Industry. 16(2): 127-145.
Jain, Dipak C. and Ramya Neelameghan. 1999. Consumer Choice Process for Experience Goods: An Econometric Model and Analysis. Journal of Marketing Research. 36(3): 373-386.
Jain, Dipak C., Sachin Gupta and Mohanbir Sawhney. 1999. Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television. Marketing Science. 18(3): 396-416.
Jain, Dipak C., Vish Krishnan and Frank M. Bass. 1999. Optimal Pricing Strategy for New Products. Management Science. 45(12): 1650-1663.
Jain, Dipak C., Eitan Muller and Naufel Vilcassim. 1999. Pricing Patterns of Cellular Phones and Phone Calls: A Segment-Level Analysis. Management Science. 45(2): 131-141.
Jain, Dipak C., Sehoon Park and Lakshman Krishnamurthi. 1998. A Hierarchical Elimination Modeling Approach for Market Structure Analysis. European Journal of Operational Research. 111(2): 328-350.
Jain, Dipak C. and Suvit Maesincee. 1998. Cultural-Influences on New Product Acceptance in Global Markets. Monash Mt. Eliza Business Review. 1
Besanko, David, Sachin Gupta and Dipak C. Jain. 1998. Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework. Management Science. 44(11): 1533-1547.
Jain, Dipak C., Vijay Mahajan and Eitan Muller. 1995. An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product. Journal of Product Innovation Management. 12(2): 124-135.
Jain, Dipak C.. 1995. Design and the Satisfied Customer. Innovation. 31
Jain, Dipak C. and Suvit Maesincee. 1995. Diffusion of Innovations in Thailand: Role of Infrastructure and Communications. Sasin Journal of Management. 1(1): 1-13.
Jain, Dipak C. and Pradeep Chintagunta. 1995. Empirical analysis of a dynamic duopoly model of competition. Journal of Economics & Management Strategy. 4(1): 109-131.
Jain, Dipak C., Naufel Vilcassim and Pradeep Chintagunta. 1994. A Random Coefficients Logit Brand Choice Model Applied to Panel Data. Journal of Business & Economic Statistics. 12(3): 317-328.
Jain, Dipak C. and Shun-Chen Niu. 1994. Analyzing Household Brand Switching: A Stochastic Model. European Journal of Operational Research. 76(2): 298-308.
Jain, Dipak C. and Naufel Vilcassim. 1994. Estimating Household Purchase Rates for Consumer Non-Durable Goods. Applied Stochastic Models and Data Analysis. 10(1): 15-26.
Jain, Dipak C. and Ram C. Rao. 1994. Latest Class Models to Infer Market Structure: A Comparative Analysis. European Journal of Operational Research. 76(2): 331-343.
Jain, Dipak C. and Siva Balasubramanian. 1994. Simple Approaches to Evaluate Competing Non-Nested Models in Marketing. International Journal of Research in Marketing. 11(1): 53-72.
Sethuraman, Raj, Catherine Cole and Dipak C. Jain. 1994. The Effect of Information Format and Task Processing Method in Cutoff Choice Strategies. Journal of Consumer Psychology. 3(2): 103-136.
Jain, Dipak C., Frank M. Bass and Trichy Krishnan. 1994. Why the Bass Model Fits without Decision Variables. Marketing Science. 13(3): 203-223.
Jain, Dipak C.James Anderson and Pradeep Chintagunta. 1993. Customer Value Assessment in Business Markets: A State-of-Practice Study. Journal of Business-to-Business Marketing. 1(1): 3-29.
Jain, Dipak C. and Pradeep Chintagunta. 1992. A Dynamic Model of Channel Member Strategies for Marketing Expenditures. Marketing Science. 11(2): 168-187.
Jain, Dipak C. and Kalyan Raman. 1992. A Stochastic Generalization of the Bass Diffusion Model. Journal of Scientific & Industrial Research. 51(3): 216-228.
Jain, Dipak C. and Yu-Min Chen. 1992. Dynamic Monopoly Pricing Under a Poisson-Type Uncertain Demand. Journal of Business. 65(4): 593-614.
Jain, Dipak C. and Hirokazu Takada. 1991. Cross-National Analysis of Diffusion of Consumer Durables. Journal of Marketing. 55(2): 48-54.
Jain, Dipak C., Vijay Mahajan and Eitan Muller. 1991. Innovation Diffusion in the Presence of Supply Restrictions. Marketing Science. 10(1): 83-90.
Jain, Dipak C., Pradeep Chintagunta and Naufel Vilcassim. 1991. Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data. Journal of Marketing Research. 28(4): 417-428.
Jain, Dipak C. and Naufel Vilcassim. 1991. Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach. Marketing Science. 10(1): 1-22.
Jain, Dipak C. and Naufel Vilcassim. 1991. Modeling Purchase Timing and Brand Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity. Journal of Marketing Research. 28(1): 29-41.
Jain, Dipak C. and Kalyan Raman. 1991. Using Stochastic Calculus to Model Dynamic Systems. Research in Marketing. 10: 81-112.
Jain, Dipak C. and Ram C. Rao. 1990. Effect of Price on the Demand for Durables: Modeling, Estimation and Findings. Journal of Business & Economic Statistics. 8(2): 163-170.
Jain, Dipak C., Frank M. Bass and Yu-Min Chen. 1990. Estimation of Latent Class Models with Heterogeneous Choice Probabilities: An Application to Market Structuring. Journal of Marketing Research. 27(1): 94-101.
Jain, Dipak C. and Frank M. Bass. 1989. Effect of Choice Set Size on Choice Probabilities: An Extended Logit Model. International Journal of Research in Marketing. 6(1): 1-11.
Jain, Dipak C. and Naufel Vilcassim. 1989. Testing Functional Forms of Market Share Models Using the Box-Cox Transformation and the Lagrange Multiplier Approach. International Journal of Research in Marketing. 6(2): 95-107.
Working Papers
Jain, Dipak C.Kent Grayson. 2007. Subproblem Decomposition: An Exploratory Research Method.
Hansen, Karsten, Dipak C. Jain and Romana Khan. 2005. Managing Cannibalization With Promotion Mechanisms.
Book Chapters
Jain, Dipak C.Philip Kotler and Suvit Maesincee. 2002. "Nine Major Shifts in the New Economy." In Electronic Customer Relationship Management, edited by Andreas Eggert and Georg Fassott, Stuttgart: Schaffer Poeschel.
Bass, Frank M., Dipak C. Jain and Trichy Krishnan. 2000. "Modeling the Marketing-Mix Influence in New-Product Diffusion." In New-Product Diffusion Models, edited by Vijay Mahajan, Eitan Muller, Yoram Wind, 99-122. Springer.
Jain, Dipak C.. 1994. "Regression Analysis for Marketing Decisions." In Principles of Marketing Research, edited by Richard P. Bagozzi, Blackwell Publishing.
Chintagunta, Pradeep and Dipak C. Jain. 1991. "A Study of Manufacturer - Retailer Marketing Strategies: A Differential Game Approach." In Dynamic Games in Economic Analysis, Vol. 157. Proceedings of the Fourth International Symposium on Differential Games and Applications August 9–10, 1990, Helsinki University of Technology, Finland, edited by R.P. Hamalainen, H.K. Ehtamo, 1-10. Berlin / Heidelberg: Springer.
Books
Jain, Dipak C. and Suvit Maesincee. 2002. Marketing Moves: A New Approach to Profits, Growth, and Renewal. Harvard Business School Press.

 
Print Teaching
Teaching Interests
Marketing research, new products and services, multivariate data analysis
Full-Time / Part-Time MBA
Marketing Insights from Thought Leaders (MKTG-950-C)
This is a capstone course in marketing, applying and extending into the future many previously introduced marketing concepts. The course addresses questions critical to the future of marketing from a number of different perspectives. Leading thinkers in marketing will provide their insights as well as guide discussions to address some of the most important marketing questions facing leaders in the future, including what marketing's role will be, how marketing concepts and tools need to be adapted to conform to the future marketplace, and what marketing principles and frameworks will remain valuable into the future. In addition to their class sessions, students will work individually and in teams.

Executive MBA
Special Topics in Marketing (MKTGX-922-0)
Consumer Insight and Marketing Stratey addresses three key areas: the future of marketing, sales-force management and marketing services to “nanosecond customers.” The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors.