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Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Why Markets Tip to One Platform (or Not) Dylan Minor

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Technology Industry Management

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By Mark Jeffery

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Global Brain

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

by Satish Nambisan and Mohan Sawhney

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Kellogg on Innovation & Technology

Kellogg on Innovation & Technology

by Ranjay Gulati, Mohan Sawhney, & Anthony Paoni

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The Seven Steps to Nirvana

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

by Mohan Sawhney, Jeff Zabin, Don Tapscott

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TechVenture

Tech-Venture: New Rules on Value and Profit from Silicon Valley

by Mohan Sawhney, Anthony Paoni, & Ranjay Gulati

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