NORTHWESTERN UNIVERSITY
  • About Kellogg
  • Programs
  • Faculty & Research
  • Global
  • News & Events
  • Support Kellogg
Faculty Search

Search by:

And/Or
Advanced Search

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Why Markets Tip to One Platform (or Not) Dylan Minor

Read More

Marketing Management MKTM
Offered by the Marketing Department

2Y and Part-Time Students
  Students must complete the following three courses and any three additional Marketing course units from the Additional Course List:
    MKTG-430 Marketing Management
    MKTG-450 Research Methods in Marketing
    MKTG-922 Advanced Topics in Marketing
  Students who have waived the Marketing 430 and/or Marketing 450 are required to complete six marketing course units in total to fulfill requirements for the Marketing Management major.
       
1Y Students
  Students must complete the following two courses and any three additional Marketing course units from the Additional Course List:
    MKTG-450 Research Methods in Marketing
    MKTG-922 Advanced Topics in Marketing
  1Y students waiving MKTG-450 are required to complete five marketing course units in total to fulfill requirements for the Marketing Management major.
     
Additional Course List
  All students must complete any three additional Marketing course units from the following list:
    MKTG-451 Marketing Channel Strategies
    MKTG-452 Consumer Insight Tools
    MKTG-453 Business Marketing
    MKTG-454 Advertising Strategy
MKTG-455 Media and Integrated Marketing (Formerly MEDM-431)
    MKTG-458 Models of Consumer Behavior
    MKTG-459 Services Marketing and Management
    MKTG-462 Pricing, Promotion and Retailer Behavior
    MKTG-463 Sales Force Management
    MKTG-464A The Management of Product Development (1/2 unit course)
    MKTG-465 Introduction of New Products and Services
    MKTG-466 Marketing Strategy
    MKTG-468 Technology Marketing
    MKTG-499 Independent Study
    MKTG-913 Internet Marketing
MKTG-940 Marketing Strategy in the C Suite and the Boardroom
    MKTG-951 Sports Marketing and Management
MKTG-953 Information & Technology Based Marketing
    HEMA-914 Biomedical Marketing (formerly BIOT-914)
    TECH-917 Strategic and Analytical Customer Relationship Management
       
Last edited January 18, 2012. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu