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Marketing MKTG
Offered by the Marketing Department

2Y and Part-Time Students
Students must complete the following two courses and any two additional Marketing course units from the Additional Course List:
MKTG-430 Marketing Management
MKTG-450 Research Methods in Marketing
Students who have waived the Marketing 430 and/or Marketing 450 are required to complete four marketing course units in total to fulfill requirements for the marketing major.
1Y Students and AO students
Students must complete the following course and any two additional Marketing course units from the Additional Course List:
MKTG-450 Research Methods in Marketing
1Y students and AO students waiving out MKTG-450 are required to complete three marketing course units in total to fulfill requirements for the marketing major.
Additional Course List
All students must complete any two additional Marketing course units from the following list
MKTG-451 Marketing Channel Strategies
MKTG-452 Consumer Insight Tools
MKTG-453 Business Marketing
MKTG-454 Advertising Strategy
MKTG-455 Media and Integrated Marketing (Formerly MEDM-431)
MKTG-458 Consumer Behavior
MKTG-459 Services Marketing and Management
MKTG-462 Pricing, Promotion and Retailer Behavior
MKTG-463 Sales Force Management
MKTG-465 Marketing-Led Innovation
MKTG-466 Marketing Strategy
MKTG-468 Technology Marketing
MKTG-499 Independent Study
MKTG-913 Internet Marketing
MKTG-922 Advanced Topics in Marketing
MKTG-940 Marketing Strategy in the C Suite and the Boardroom
MKTG-945 Design Lab
MKTG-951 Sports Marketing and Management
MKTG-952 Strategic Data-Driven Marketing
MKTG-953 Information & Technology Based Marketing
MKTG-955 Empirical Tools in Marketing Strategy
MKTG-957 Digital Marketing and E-Commerce
HEMA-914 Biomedical Marketing (formerly BIOT-914)
INTL-467 * Global Marketing * only for students who started the MBA program in Summer 2011 or earlier
TECH-917 Strategic and Analytical Customer Relationship Management
Last edited March 12, 2013. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu

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