 |
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
By Tim Calkins
Buy Online |
| |
|
 |
The Future of Innovation
By Andrew Razeghi
Buy Online |
| |
|
 |
Principles of Pricing: An Analytical Approach
By Rakesh Vohra and Lakshman Krishnamurthi
Buy Online |
| |
|
 |
Kellogg on Marketing, Second Edition
Edited by Alice M. Tybout and Bobby J. Calder, Foreword by Philip Kotler
Buy Online |
| |
|
 |
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
by Alice Tybout, Tim Calkins (eds.); foreword by Philip Kotler
Buy Online |
|
|
 |
Advertising Strategy (2nd Edition)
by Brian Sternthal and Derek D. Rucker Buy Online
|
|
|
 |
Strategic Marketing Management (7th Edition)
by Alexander Chernev
Buy Online |
|
|
 |
Marketing Plan Handbook (3rd Edition)
by Alexander Chernev
Buy Online |
|
|
 |
Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
by Patrick Duparcq
Buy Online |
|
|
 |
Business Marketing Management: Understanding, Creating, and Delivering Value
by James Anderson and James A. Narus
Buy Online |
|
|
 |
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by James Anderson, Nirmalya Kumar, and James A. Narus
Buy Online |
|
|
 |
Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas
Buy Online |
|
|
 |
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
by Tim Calkins
Buy Online |
|
|
 |
Marketing Channels (7th Edition)
by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
Buy Online |
|
|
 |
Handbook of Services Marketing and Management
by Dawn Iacobucci and Teresa A. SwartzIncludes essays by Kent Grayson
Buy Online |
|
|
 |
Kellogg on Integrated Marketing
by Dawn Iacobucci
(Editor), Bobby Calder (Editor)Read the Kellogg World review
Buy Online |
|
|
 |
Kellogg on Marketing
by Dawn Iacobucci (Editor)
Buy Online |
|
|
 |
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Buy Online |
|
|
 |
Marketing Moves: A New Approach to Profits, Growth, and Renewal
by Philip Kotler, Dipak C. Jain and Suvit MaesinceeRead Book Review
Buy Online |
|
|
 |
According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions
by Philip Kotler
Buy Online |
|
|
 |
B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch, I. Michi
Buy Online |
|
|
 |
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
by Philip Kotler, Nancy Lee
Buy Online |
|
|
 |
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by Irving Rein, Philip Kotler, Ben Shields
Buy Online |
|
|
 |
Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations
by Philip Kotler, Michael Alan Hamlin, Irving Rein, Donald H. Haider
Buy Online |
|
|
 |
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
by Philip Kotler
Buy Online |
|
|
 |
Marketing in the Public Sector: A Roadmap for Improved Performance
by Philip Kotler, Nancy Lee
Buy Online |
|
|
 |
Marketing Management
by Philip Kotler
Buy Online |
|
|
 |
Marketing Management: An Asian Perspective
by Philip Kotler, Swee Hoon Ang, Chin Tiong Tan and Siew Meng Leong
Buy Online |
|
|
 |
Marketing Places: Europe
by Philip Kotler
Buy Online |
|
|
 |
Marketing Professional Services - Revised
by Philip Kotler, Thomas Hayes, Paul N. Bloom
Buy Online |
|
|
 |
Museum Strategy and Marketing
by Neil Kotler and Philip Kotler
Buy Online |
|
|
 |
Principles of Marketing
by Philip Kotler, Gary Armstrong
Buy Online |
|
|
 |
Repositioning Asia : From Bubble to Sustainable Economy
by Philip Kotler and Hermawan Kartajaya
Buy Online |
|
|
 |
Social Marketing: Improving the Quality of Life
by Philip Kotler, Ned Roberto, Nancy Lee
Buy Online |
|
|
 |
Strategic Marketing for NonProfit Organizations (6th Edition)
by Alan Andreasen, Philip Kotler
Buy Online
|
|
|
 |
Ten Key Customer Insights: Unlocking the Mind of the Market
by Robert Schieffer
Buy Online |
|
|
 |
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
by John F.Sherry Jr. (Editor)
Buy Online |
|
|
 |
Servicescapes: The Concept of Place in Contemporary Markets
by John F. Sherry Jr. (Editor)
Buy Online |
|
|
 |
Time, Space and the Market:
Retroscapes Rising
by Stephen Brown and John F. Sherry, Jr.
Buy Online |
|
|
 |
Building a Winning Sales Force: Powerful Strategies for Driving High Performance
by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Buy Online |
|
|
 |
The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work
by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Buy Online |
|
|
 |
The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force
by Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners
Buy Online |
|
|
 |
Sales Force Design for Strategic Advantage
by Andris A. Zoltners, Prabhakant Sinha, Sally Lorimer
Buy Online |
| |
|