Seminars
All seminars take place in the Beatrice Room (4th floor, Room 488 north side of the building). Presentations are scheduled from 11:00am to 12:15pm on Wednesday, unless otherwise noted.
| Date | Presenter/School |
|---|
| Wednesday, January 9, 2013 |
Brett Gordon/Columbia Business School
"Advertising Competition in Presidential Elections" |
Wednesday, January 23, 2013
*11:15pm-12:30pm* |
Bing Liu/University of Illinois at Chicago
"Sentiment Analysis and Social Media Modeling" (Abstract) |
| Wednesday, February 6, 2013 |
Punam Keller/Dartmouth University
"Celebrating the Absence of Fit: The value of Field Research for Theory Development" |
| Wednesday, February 13, 2013 |
Rebecca Ratner/University of Maryland
"Managing Motivation over Time: How Goal Progress and Temporal Focus Impact Goal Pursuit." (Abstract) |
| Wednesday, April 10, 2013 |
Gad Saad/Concordia University, Canada
"The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography and Gift Giving Reveal About Human Nature" (Abstract) |
| Wednesday, April 17, 2013 |
Zsolt Katona/ University of California-Berkeley
"Social Media Marketing: How much are influentials worth?" |
| Wednesday, April 24, 2013 |
Prasad Naik/University of California-Davis
"Optimal Marketing Allocations in the Presence of Unreliable Data from Indian Markets"
|
| Wednesday, May 1, 2013 |
Jeff Inman/University of Pittsburgh
"What Determines Unplanned Purchases?: A Model Including Shopper Purchase History and Within-Trip Dynamics"
|
| Wednesday, May 15, 2013 |
Tony Greenwald/University of Washington
"Replication Dysfunction" (Abstract) |
| Wednesday, May 22, 2013 |
Dina Mayzlin/University of Southern California
“An Empirical Investigation of Online Review Manipulation”
|
| Wednesday, May 29, 2013 |
Tom Steenburgh/University of Virginia
"Man On The Bench: The Power Of The Stick In The Sales Force" |