Marketing Camp Schedule

The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.

Thursday, September 13, 2012 (Tentative - Updated 9/11/12)

12:15pm - 1:15pm	*Lunch at the Allen Center* (Park Dining Room)
1:15pm - 1:25pm	Welcome (Room 164)*
1:30pm - 2:30pm	Brian Sternthal, Alice Tybout, and Bobby Calder, Northwestern University “Designing Theory Testing Research”
2:30pm - 3:30pm	Sridhar Moorthy, Toronto "Positioning v. Signaling"
3:30pm - 4:00pm	Coffee Break (EMP 24/25 Lounge)
4:00pm - 5:00pm	Sunil Gupta, Harvard University "Do Display Ads Influence Search?"
5:00pm - 6:00pm	Tom Meyvis, NYU “Contrasting Against the Future: How Much You Enjoy an Experience Depends on What You Expect to Happen Next”

Friday, September 14, 2012

8:00am - 9:00am	*Coffee and Continental Breakfast at the Allen Center*
9:00am - 10:00am	Jean-Noel Kapferer, HEC “Research on Luxury”
10:00am - 11:00am	Mike Ahearne, University of Houston "Managing the Sales Force During a Period of Disruptive Change"
11:00am - 11:20am	Coffee Break (EMP 24/25 Lounge)
11:20am - 12:20pm	Song Yao, Northwestern University "Determining Consumers' Discount Rates With Field Studies."
12:20pm - 12:35pm	Concluding Remarks
12:35pm - 2:00pm	*Lunch at the Allen Center* (During lunch PhD students and guest speakers will have assigned seating at lunch tables to provide the students a chance to interact with the guest speakers). (Johnson Wax Dining Room)

* All talks will be held in Classroom 164 unless noted otherwise.