Marketing Department at Kellogg

  • Florian Zettelmeyer
    Florian Zettelmeyer
    Professor Florian Zettelmeyer was named the 2011 L.G. Lavengood Outstanding Professor of the Year on June 3. 
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Kraft Foods Chair in Marketing and Chair of Marketing Department, Brian Sternthal
Kraft Foods Chair in Marketing and Chair of the Marketing Department, 
Brian Sternthal 
Photo © Evanston Photographic

Marketing Research featured in Kellogg Insight

Goes Together Like Guilt and Pleasure
Guilty pleasures may be the best kind
Based on the research of Kelly Goldsmith , Eunice Kim Cho And Ravi Dhar
Guilty pleasures may be the best kind: We are all familiar with guilty pleasures, but research by Kelly Goldsmith shows that guilt may actually enhance the pleasure we experience from them.

Buy Bigger, Feel More Powerful
Compensating for powerlessness through purchases
Based on the research of David Dubois , Derek D. Rucker And Adam D. Galinsky
Compensating for powerlessness through purchases: Feeling down and out? Research by Derek Rucker and Adam Galinsky says you can make yourself feel more powerful by buying something big.

Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it
Based on the research of David Gal And Derek D. Rucker
Identifying bias in consumer surveys and compensating for it: Designing consumer surveys is harder than it seems. One common problem is response substitution, where participants write what they are really feeling rather than answering the question. David Gal and Derek Rucker offer a simple and cost-effective way to counter this.

Steady As She Goes
Stable prices keep customers happy
Based on the research of Eric T. Anderson And Duncan I. Simester
Stable prices keep customers happy: Managers often say they keep prices stable to keep their customers happy—or rather so their customers do not get upset. But their decisions were often based on instinct rather than data. Fortunately, research by Eric T. Anderson confirms managers’ suspicions.

See more Kellogg Insight articles by Marketing professors

Marketing Department News

More Kellogg News

Upcoming Events

  • Wendy Liu

    KAMP 8

    May 18, 2012, 12:20 PM

  • Peter Fader

    Marketing Department Speaker Series

    May 23, 2012, 11:00 AM

  • Kelly Goldsmith

    KAMP 9

    May 25, 2012, 12:20 PM

  • Sid Levy

    KAMP 10

    Jun 01, 2012, 12:20 PM

  • Faculty Meeting

    Meeting 10

    Jun 06, 2012, 1:00 PM

More events