| December 2010|
Paving the Way
India’s poorly developed infrastructure is a major factor limiting its economic expansion. The country’s roads are a particular source of concern, given the important role they play in transporting people and products. While public-private partnerships (PPPs), strongly encouraged by India’s government, represent a promising solution to the infrastructure challenge, the number of such arrangements has declined recently.
Why? The answer is multi-faceted, including weaker-than-expected revenue recovery, financing-related problems, and insufficient government capacity. Overcoming these obstacles will be crucial if India is to put its roadway development plans back on track.
| March 2010|
The 2010 World Cup
The 22 men on the field in each game will be aiming for two goals. But host nation South Africa has bigger objectives for the 2010 FIFA World Cup, the most prominent sporting event ever to be held on African soil. Multiple stakeholders have already made large investments in the World Cup, based on their expected return on investment (ROI). However, what’s the best way to measure the ROI of the World Cup itself? Traditional measurement models, such as net present value or nation brand audits, fail to integrate quantifiable and intangible returns. This paper is research conducted into a new ROI model that includes calculable and non-calculable factors in projecting returns of the 2010 World Cup for various stakeholders.
| February 2010|
Made in China, Eaten Everywhere
Problems with Chinese-manufactured food have gained international notoriety over the last decade. As Chinese firms have claimed a larger share of the global food market, food safety problems have garnered increasing international attention as unsafe products have resulted in illness, death, and mistrust. However, lower costs and the need for supply chain diversification have made the creation of a “China strategy” a competitive necessity for multinational food companies. How can these firms reduce the risk of Chinese-made food?
| April 2008|
The Wild, Wild South
After almost a decade of hyperinflation, Brazil’s economy has stabilized: interest rates are decreasing and the country is on the verge of receiving its first-ever investment grade status. This paper is a synopsis of research conducted as part of Kellogg’s Global Initiatives in Management program into the attractiveness of Brazil’s real estate market, including which market segments offer the best current opportunities, based on interviews with current investors and developers focused on this sector, along with secondary research. Recommendations for capitalizing on Brazil’s residential and retail real estate markets are also presented.
| April 2008|
The Market for Organic Foods in China
Recent concerns about food safety, motivated largely by international scares related to pet food, frozen foods, and milk emerging from China, have primed the domestic organic food market for growth. Despite China’s long tradition of agriculture and the worldwide popularity of its cuisine, organic foods remain a small market there. Among the challenges identified in the study, the most prominent were dilution of brands by counterfeits, certification barriers posed by the bureaucracy, and a lack of consumer education. Recommendations for overcoming these challenges are also presented.
| April 2007|
Wake Up and Smell the Coffee
You still cannot get a Starbucks venti latte in Vietnam. Despite rumors of the possibility, the coffee giant has not yet entered the South Asian country. That is good news for local Vietnamese coffee retailers including Trang Nguyen, Highlands Coffee, and S-Café. But can these local Davids withstand the entry of a Goliath like Starbucks?