Welcome to the Student Project Opportunities page. The following are corporate and nonprofit organization projects available to student groups this quarter. *These projects are to be used for a current class project or they may be completed outside of class, but only with approval / supervision from a faculty member. The goal of the project opportunities program is to add value and hands on experience to your current coursework. This page will be updated regularly with new project opportunities as we become aware of them. - If you are a faculty member and you see a project that you feel is appropriate for students in your class, please pass it along to them.
- If you are a student interested in taking on any of these for a group project (or an independent project), please contact Briana Cox via e-mail, phone (847) 491-3823 for more details and information on how to proceed. You'll need to tell her the class for which you plan to use the project or the name of the faculty member who has approved your participation in the project.
- Projects listed in red are pending final assignment
- Projects listed in blue are also available for Management Lab classes
|
|
|
|
|
| Business Plan Development |
| Actor Genie, Inc. |
Actor Genie is the only iPhone App with Hollywood insider information on what's casting in Film and TV in New York and LA. Actor Genie also features a directory of talent agents, managers, casting directors and their assistants, plus insider tips on who the best acting gurus, headshot photographers and ways to get cast are even if you don't have an agent.
We are looking to expand Actor Genie in the Android Market and also expand to other cities and territories with information. In order to accomplish this we need to raise funds from Angel investors or VC. The two goals are to create a business plan for "actor genie" that would help be a sales tool to raise money for this 'actor and entertainment" market and the second goal is to create a business plan to show vertical potential.
http://www.actorgenie.com/ |
| All Services Included |
The vision of the company is to connect between tradesman (contractors, plumbers, painters, gutters, carpet cleaners etc.) with home owners/small businesses owners. We would assemble a network of professionals to minimize the competition in the market in favor of our clients by doing the research for professionals ourselves and provide a high quality work with lower fees. This company has the potential to start in the Chicago area and eventually expend nationwide.
We are looking for a marketing research and feasibility study and a whole campaign from top to bottom. Everything from a good name for the company, Logo, a good and catchy jingle and TV commercials. |
| Club Champion |
Club Champion’s goal is to become the national leader in premium, vendor-agnostic custom golf club fitting. Originated in 1995 in the Western suburbs of Chicago.
Club Champion faces several key immediate challenges in the Chicago market as well as in the new markets. First, we need to make the marketplace aware of the Club Champion brand – name recognition. Second, we need the market to understand what the brand stands for – what is it that Club Champion does, what’s behind the name. Importantly, Club Champion needs to move quickly to build its brand and firmly establish itself as the market leader in custom fit clubs before one of the existing regional players (e.g. Cool Clubs, which is already in four states and Japan) decides to nationalize their marketing, or a big box retailer (e.g. Dick’s) realizes the value of the upscale market and builds custom shops within their stores.
www.clubchampiongolf.com |
| Compleat |
Compleat is an exciting Boston based startup with the potential to revolutionize the way we drink our daily Cup-of-Joe (and more…). In short, Compleat has developed a novel, one-piece, lidless, spill-resistant cup and – in the process – a very iconic brand. Compleat stands at the crossroads of ‘Business-Sense’ and ‘Eco-Sense’, which makes this a unique opportunity. We are looking to partner with a business school team to help us develop the Company’s first formal business plan and go to market strategy.
Compleat is currently angel funded. We have a great founder team, patented technology, a working prototype and tons of interest from the market. We now need to determine the winning business model, through the process of researching and writing a solid business plan. The business plan process will uncover industry and customer dynamics, which in turn will inform our go to market strategy. As you can imagine, this is the most critical step in the development of the company, and you can be a part of it.
The Compleat business plan project is a great learning opportunity, but it can be much more. We will likely be looking for 1-2 summer interns, and this team will be the starting point for that search. If you are interested in an entrepreneurial or VC career post business school, this project can be a great showcase of your interest and accomplishments in that space. Moreover, this is an opportunity for early involvement with an exciting startup with huge potential.
www.thecompleat.com |
| Daria de Koning Jewelry |
Daria de Koning (DdeK) is a boutique fine jewelry company presenting clean compositions mixed with subtle details, bold yet wearable designs that create chic elegance day or night.
The question presented by Daria de Koning is how, with minimal funds for development, can she expand sales of:
A) The existing high-end collection. And–
B) Find a new niche/foothold in bridal jewelry, an existing market with consistent demand.
www.dariadekoning.com |
| Food Desert Action |
Food Desert Action (FDA) was founded in 2007 by a collective of concerned individuals seeking innovative strategies to restoring community access to healthy foods. FDA conceived of and implemented Fresh Moves Mobile Produce Market ("Fresh Moves"), the first market of its kind retrofitted from a full-sized city bus.
FDA is interested in developing a strategic growth and expansion plan to take the Fresh Moves Mobile Produce Market to scale. We are also interested in determining the feasibility of courting investment vs charitable contributions.
www.freshmoves.org |
| NeverMissGift.com |
NeverMissGift is an online service that takes the pain out of getting gifts for kids. Simply log onto our site and register the kids that are important in your life (nieces, nephews, friends kids); it's easy - simply match the child to a profile, select the occasion (birthday, holiday, etc.), and pick a price point. We'll track the occasion, find the perfect gift, notify the gift giver, and deliver it to the recipient on time. Be on time, be on trend, be the gift hero.
Currently my site is self funded and I am managing the launch independently. I am looking for a team of students to develop a comprehensive business plan that can be used should I choose to look for funding.
www.nevermissgift.com |
| Not Named |
The company is approaching large established Fine Art Services companies in the USA that have shown interest in developing a presence and/or opening a branch in China. There is a growing demand for quality services. Currently there are a small number of under qualified operations on the market.
The company would like a market analysis of the Chinese art market as it relates to FAS, as well as information on fine art logistics, US to China, for a business plan. |
| Premium Pet Insurance |
PremierePetInsurance.com is a new business venture founded by Illinois Licensed Insurance Agents who are also pet owners. The goal is to develop a National Pet Insurance Company with an emphasis on pet health and awareness. Still a relatively new market, the pet insurance industry has grown tremendously over the past several years. Analysts project the U.S market could exceed 1 billion in pet premium in 2012. The company will launch nationally in all 50 states with a secondary market presence planned for Canada. This is a web based business model which is highly dependent on market branding and a strong SEO strategy. We are looking for talented, creative and passionate entrepreneurs who can incorporate growth and expansion contingencies into a comprehensive business plan. The insurance industry is heavily regulated and the business plan will be incorporated into the state application process. It will also be submitted to venture capital firms and be utilized for federal business grant programs. |
ReWrite Your Life |
Rewrite Your Life is a non-for-profit organization helping children and teen from the ages of 9-17 choose better eating habits, enjoy physical activities/exercise and build self esteem. The organization is looking for someone who is passionate about this issue and cares about our children's future. |
| Roots Cuisine / Redbone Publications |
Roots Cuisine is a nonprofit dedicated to promoting the foodways and related culture of the African Diaspora. Redbone Publications has been the name of my freelance business for the past several years.
My primary interest is figuring out how to integrate for profit endeavors I have in mind (publishing & fair trade merchant) with the nonprofit to achieve both organizational and personal growth and sustainability. I don't have 501(c)3 status but have recently determined that I'd like to apply for it too. I have the plans for what I want to do I'm stuck for those on how to get there. I'd like a written plan or written outline for a business plan.
http://rootscuisine.org |
| Scorpio Ventures |
Scorpio Ventures is a marketing consultancy in Atlanta, GA that pursues brand and marketing innovation in consumer industries.
We are exploring a new venture and seek assistance in defining the business plan for a new line of beauty and cosmetics products. Key components would include an outline of the market opportunity, a description of the target customer, critical risks, a preliminary production & distribution plan and the resulting financial requirements to build the concept. (This business plan would ideally leverage concurrent projects that could be undertaken by market research teams.) Interest in the creation of new consumer products and ultimately a lifestyle brand is the only real requirement although it would also be ideal to partner with a student who speaks Spanish. |
| Signature |
Signature currently develops a next generation CRM system for high retailers. It's a personal shopping concierge service on iPhones.
Signature is a San Francisco based company backed by a group of outstanding angel and venture capital investors, including Draper Fisher Jurvetson and NEA.
We currently target large F500-type retailers, and some of our customers include Neiman Marcus, VF Corp, and 7 For All Mankind jeans. We want to investigate the feasibility of going after a new customer segment: independent boutiques (1-5 stores).
This opportunity is of large importantance to the strategic direction of the company, and the team will work directly with the CEO of a venture-backed startup.
http://getsignature.com |
| Trafalgar Sailing |
We are a Royal Yacht Association sailing school based in Gibraltar. We run practical live onboard 5 day sailing courses from Gibraltar to Morocco and Spain.
We would like help in marketing our RYA courses on the internet. Website ranking, social media sites etc.
www.trafalgarsailing.co.uk |
| Trauma and Burn Services of Cook County Hospital |
The service to be developed resides within a large public hospital in Chicago. The public hospital delivers much needed medical services to all residents within Chicago.
We would like to develop trauma/burn and wound care services within the hospital. This requires a competitve analysis of the various hospitals in Chciago. It also requires a study of the internal strengths and weaknesses of the institution. We would like to see an increased flow of patients to the studied services.
www.cookcountyhhs.org |
| Vertice Communication |
Vertice Communication is an advertising agency located in Guadalajara, Jalisco, with offices in Los Angeles and Houston. We do quantitative and qualitative market research; strategic planning; online market media planning and buying; print, design, and production; in store and out store retail strategies.
We are interested in project development, namely developing a Brand Valuation Method for us.
http://www.verticecom.com |
| Corporate Strategy |
| Illinois Tool Works |
A multibillion dollar company with nearly 100 years of history, ITW today designs and manufactures fasteners and components, equipment and consumable systems and a variety of specialty products and equipment for customers around the world. The company's more than 840 businesses are small, decentralized and focused.
We are looking to expand into the cold-formed tooling process and need both a strategy and market research to move forward.
http://itw.com/ |
| Threadless |
Threadless is an online community of artists and friends. As the company explores new opportunities and canvases for its artists, it keeps true to the core of its business; anyone from any corner of the Internet can make and pick what Threadless sells. Since 2000, thousands of artists have submitted their work.
For 2012, the company has identified Western Europe as a priority region to improve operating capabilities and growth. MBAs will work with Threadless to develop an international expansion strategy and market entry planning tool or template for specific or regional markets. From this work, we will prioritize short term opportunities and identify gaps and solve short term complications and longer term international expansion optimization projects. In particular, we will focus on developing the market entry plan for Europe to include SME input on entry options, stages, and milestone gates.
http://www.threadless.com/ |
| Triad Broadcasting Company |
Triad is an operator of middle-market commercial radio properties across nine states.
The project would focus on the potential for establishing a national network for intelligent long form news and talk programming on various commercial stations and other platforms such as internet, satellite radio, and other mobile devices. The CEO of the company would establish a panel of nationally recognized industry experts in business finance, and communications law to advise the students during the process. CEO will attend the initial meeting. We envision NPR as a primary competitor, and the news presentation will attempt to contain no political bias. |
| Finance |
| Marketing |
| DDB Worldwide |
DDB is a global advertising agency with over 200 offices, 8,000 employees, and 1300 clients globally. The agency is widely known for its philosophy on social creativity and a wide array of award-winning work. Over the last 11 years it's the most awarded agency at the Cannes Advertising Festival. The agency's Chicago office has been particularly successful and has won over half of the agency's 100+ Effie awards for effective marketing communications.
My team at DDB is currently partnering with clients to help them with innovation opportunities... this includes product, distribution, promotion, packaging, and pricing innovation. There is a great deal of leeway for the student to define how she/he would like to partner with us and what the deliverable would be. Some examples of how students can contribute include performing industry analysis, defining a growth strategy or opportunity, conducting primary and secondary research, and assisting with prototyping, piloting, and innovation workshops.
http://www.ddb.com |
| Family Defense Center |
The Family Defense Center's mission is to advocate justice for families in the child welfare system. The Center focuses primarily on child protection investigations, the “front-end” of the child welfare system. Its award-winning programs include direct services, impact litigation, policy advocacy, parent empowerment and community/public education and self-representation education for individuals involved in child protection investigations.
We have a tiny legal staff and magnify our impact with volunteers and pro bono firms, but we are very stretched and lack the resources to do effective fundraising and marketing that would help us grow/sustain ourselves. A marketing and fundraising plan that is realistic and can be carried out by the small staff of lawyers and an administrator as well as a small but growing board would be an invaluable tool for long term growth of our Center.
www.familydefensecenter.org |
| Family Service of Winnetka-Northfield |
Family Service of Winnetka-Northfield is a private, not-for-profit community service organization that promotes the emotional well-being of individuals and families through quality, affordable counseling and psychotherapy. Additionally, we provide educational programs that enrich community life, serve as a resource to local organizations and respond to societal changes as they affect the lives of those we serve.
We are seeking to develop a marketing strategy to increase the utilization of our services. One challenge we face is that we use a sliding fee scale, namely the reluctance of individuals to utilize the service due to the misperception that sliding fee scales are associated with sliding quality. We currently seek to address this issue by stressing both the quality and affordability of our services.
www.familyservicewn.org |
| The French Company |
The French Company has been in business since 1973 and is the largest national service provider of equipment preservation and maintenance services to the retail industry. The French Company specializes in helping retailers lower their overall total costs through custom asset preservation programs.
Looking for assistance conducting research with other national service providers to determine what marketing initiatives they use and what has worked best to improve their sales, i.e, printed collateral, SEO, or online marketing. What is the cost of each initiative as a percentage of gross sales or profit?.
http://www.thefrenchcompany.com |
| Girls 4 Science |
Girls 4 Science is a nonprofit organization dedicated to exposing girls in Chicago ages 10-18 years old to science, technology, engineering and math. We focus on developing skills, self-esteem, awareness and relationships to help girls overcome barriers that may prevent them from achieving greater success in these fields. The organization has been successful at servicing the community but is now looking to help it expand and become more self-sufficient.
We are looking for assistance in the following: defining the direction of the organization to take it to the next level, developing the marketing strategy, identifying funding ideas and sources, assistance with funding applications and coming up with a common grant submission.
http://girls4science.org/ |
| iToy, Inc. |
Brick & mortar speciality toy retailer with two locations in the Chicagoland area. Looking to expand locally and nationally.
Review current situation and make recommendations. Design and implement a strategic and tactical marketing plan for both brick and morter and e-commerce. Intigrate an overall marketing plan utilizing website, facebook, twitter, linkedin,blogs, e-mail etc. Substantially increase sales via e-commerce.
http://www.brilliantskytoys.com |
| KIDS Global Network, Inc. |
Kids Global Network, Inc. uses the arts to build awareness which results in action to improve the physical, educational and social circumstances of disadvantaged children. Through the fundraising efforts of Kids Global Network, we will enrich and improve the lives of disadvantaged children, while raising awareness. Our efforts will improve the health and education of these children by providing funding for educational projects and projects that promote healthful activity. In our efforts to raise funds and awareness we will collaborate with the arts community, non-profit organizations, and youth advocates
We intend to launch a line of products to help raise funds for our programs and initiatives. Currently we are in the early stages of product development and would like some advice on how to grab the social marketing engine that is out there. We've been inspired by companies like Tom's shoes in which a pair of shoes is given to a child in need with every purchase.
www.kidsglobalnetwork.org |
| Midwest Orthopaedic Network |
Midwest Orthopaedic Network wishes to brand themselves as a quality organization that goes beyond just providing services but developing outcome measures and benchmarking of physician members to be transparent to all purchasers of their services. These seven practices have become clinically integrated by development of quality measures that they must adhere to. End of 2008, MON had major changes to their membership and now would like to develop a stronger name recognition with new and current members. http://www.midwestorthonet.net |
| Northwestern Emergency Medicine Residency Program |
The residency program in the Department of Emergency Medicine at Northwestern is a premier, four-year training program for medical school graduates who want to specialize in emergency medicine. We train 12 physicians per year, with a total program size of 48 resident learners. We would like a high quality marketing strategy to attract the best medical students to apply, and eventually choose our training program. We have a special need to improve our recruitment process, especially for minority applicants. A thoughtful marketing plan would include elements that could further distinguish our program from our peers. Website |
| Patois by Stebner |
I have made my living as an artist for over 35 years, creating pottery, oil paintings and painting murals in homes across the country. I work not only alone producing my art, but also running the office. I have sold to galleries and museum stores across the United States.
At this stage on my career and life, I need to shift my selling from traveling around the country doing shows to marketing more efficiently on the internet. I have built my own websites in the past which need better optimization, but what I need to do now is create a new one(current site is on MobileMe which dies in June) which will not only be well optimized and have an easy to update gallery, but also reach a braod enough geographical area that I can auction off a piece of art, either a ceramic vessel or a painting, each day. Said site would need all the sales and shipping features as well as incorporate my new blog www.patoisbystebner.com, which tracks my life as an artist here in Ohio as well as when I paint in France.
www.brucestebner.com |
| SHANI and JANE re-DESIGN |
We are an interior design firm owned by two women who specialize in re-design. We use the furniture, art, and accessories that people already own and then creatively, economically, and quickly transform spaces. Our target groups include the general population, active seniors, divorced dads, healthcare waiting rooms, downsizing, and blended families.
We are looking for help in developing a marketing plan/strategy to increase business volume.
www.shaniandjaneredesign.com |
| SleeveCandy |
SleeveCandy has the largest selection of one-of-a-kind vintage, collector, and accidentally ironic pre-owned t-shirts. We advocate "Wear Original", and we donate 30% of profits to The Salvation Army's adult rehabilitation programs. SleeveCandy was co-founded by Kellogg '10 and '11 grads in 2011 and is currently at a high growth stage. We have been featured in Wall Street Journal, Time Out Chicago, Los Angeles Times, Slate, and other major publications. The company is profitable.
Our vision is to create a brand that is cool, original, fun and does good to society. While currently focusing on pre-owned t-shirt space, we have a long-term plan to expand in three dimensions: from pre-owned to new, from t-shirt to other forms of apparels, from US to other countries.
The project will focus on developing a marketing strategy for SleeveCandy. This project has two aspects: long-term and short-term. We are flexible to work with students and allow them to choose which one they prefer to focus on.
Long term: We have a long-term strategic plan to expand in three dimensions: from pre-owned to new, from t-shirt to other forms of apparels, from US to other countries. We want students to stress-test this vision and explore marketing strategies to support it.
Short term: We want the students to explore marketing tactics to push SleeveCandy into even higher growth in the pre-owned t-shirt space. Everything is on the table: value proposition, target customers, marketing channels, pricing, promotion. Students have the full freedom to brainstorm with us and advise us to the next level.
If everything goes well, we can take a student intern (probably on a part-time basis) from the project group for the summer.
www.sleevecandy.com |
| Southwest Windpower |
In 1987, Southwest Windpower was created with a fairly modest goal: to create a small, reliable, battery-charging wind generator to complement solar energy systems powering rural areas of the world. Today, Southwest Windpower is the world leader in selling wind turbines for distributed electricity generation. From its early beginnings creating wind energy systems for rural areas unserved by power companies, to its growing production of Skystream systems to reduce dependence on fossil fuels for those on the power grid, Southwest Windpower is continually moving forward to push the boundaries of clean, efficient, sustainable wind energy use in every corner of the world. .
Southwest Windpower has a vast network of over 200 distributors through which it sells its highly regarded wind turbine products. Most of these distributors sell only a handful of turbines per year, while a small group comprises a vast majority of sales for Southwest Windpower. Additionally, each distributor serves its own geographic and industry niche. Thus, the customer base for Southwest is diverse in its applications and needs. The goal of this project is to analyze this distributor network through primary interviews in order to gain consumer insight into how and where Southwest Windpower’s products are being utilized. We'd like you to develop, conduct, and summarize a customer survey.
www.windenergy.com |
| St. Martin de Porres High School |
A member of the nationally recognized Cristo Rey Network of Schools, St. Martin de Porres High School, provides an education that enables its students to be college ready, work ready people of faith. Our school exclusively works with students of limited financial means.
St. Martin de Porres requests help in creating a marketing study, and marketing plan that we can use as we move forward and grow.
http://www.smdpwaukegan.org |
| The Missing Piece |
Designer clothing, shoes and accessories, sold on consignment. Closet clean-outs, personal shopping, closet curating and styling services available.
Looking for ways to target my audience, public relations, growing and expanding the business.
http://www.themissingpieceonline.com/ |
| The Trigger Point Institute |
The Trigger Point Institute offers live workshops and instructional DVDs that teach people self-care techniques for eliminating physical pain and for increasing strength, endurance and flexibility. Specifically, the Institute teaches people how to perform myofascial trigger point therapy on themselves.
The primary marketing objectives of the Institute will be (a) to create demand among the general public for attending trigger point workshops and (b) to create demand among venues for hosting the workshops. The Institute's marketing activities will have succeeded when people from the ten largest U.S. metropolitan markets regularly visit the Institute's website to find trigger point workshops at local health clubs, yoga studios and wellness centers.
http://www.triggerpointinstitute.com/ |
| Marketing Research |
| BetterWeekdays, Inc |
BetterWeekdays is developing a pay-per hire job matching and placement platform to help mid-sized businesses source MBA professionals by capturing their social graph (LinkedIn/Facebook) and combining it with an assessment tool tied to the culture of our corporate customers for the purpose of establishing corporate FIT and career fulfillment.
Based on the company signups to our landing page, we will need to conduct additional customer development interviews where a student group will contact HR departments or hiring managers of our target companies with the goal of understanding the key features and functionality that our Beta product must have. Second, we will need to further understand the key features and functionality that the MBA professionals in our system most connect most with.
This project will ensure that we develop the necessary features for our Beta product launch at the end of the quarter in time for the Kellogg Alumni Weekend events at the end of April.
www.betterweekdays.com |
| Hunter-Miller Group |
The Hunter Miller Group is a leading edge market research and planning firm.
The Hunter Miller Group describes THE FILTER as the lens through which many African Americans see themselves. There is opportunity broaden THE FILTER's appeal and market interest by developing a research tool. The project has two major objectives. First you will conduct research to ascertain the depth of the market for THE FILTER to ensure modified versions of this product are optimal additions/revenue streams to our existing business. The second goal would be to determine the potential profitability of this product. This would include detailing the expenses to launch these modified version and conducting a break even analysis.
http://www.huntermillergroup.com |
| Inspiration Corporation |
Inspiration Corporation is a Chicago-based non-profit that helps people who are affected by homelessness and poverty to improve their lives and increase self-sufficiency through the provision of social services, employment training and placement, and housing.
As part of a social enterprise business plan in development by a Kellogg student, there is a strong need to bring Marketing Research analysis and effort into understanding and quantifying demand for employment training in the Chicago area, as well as information helpful in pricing the service for social enterprise. |
| KidsDadsMoms.com |
KidsDadsMoms.com was launched in the year 2000 to address the educational development of children. We designed a process that empowers parents, families, educators and clinicians to harness Internet technology to help them advocate for and take an active role in their children's education and development.
Our challenge, as a for profit company, is in pricing, marketing, traditional advertising and promotional strategies and the best use of social media to address this nation's growing demands for the social issues of caring for our aging population of 75,000,000 baby boomers and better educating our 60,000,000 average, gifted and challenged children between the ages of infant to 14 years old.
http://www.kidsdadsmoms.com/ |
| Northlight Theatre |
Northlight Theatre, located in the North Shore Center for the Performing Arts, is one of the largest non-profit theatres in Chicago. Dedicated to enhancing the cultural life of the North Shore and Chicago, Northlight presents theatrical works which reflect and challenge the values and beliefs of the community it serves while continuing to grow its reputation for launching world premieres, new musicals, classic plays and intelligent dramas.
Northlight Theatre is exploring opening a black box second stage in an existing structure or store front on the North Shore. We want to understand the potential demand for a small "black box" theatrical venue for Northlight on the North Shore, especially as an additive to our existing mainstage theatre in Skokie. We wish to also understand the parameters of that potential demand relating to audience demographics, pricing, accessibility to city audience, competition and product type.
Northlight.org |
| Paradise 4 Paws |
Paradise 4 Paws is a Kellogg-alumni founded business - a premier resort for cats and dogs located near Chicago's O'Hare and Midway Airports and DFW Airport.
We are looking for a customer satisfaction survey: In addition to usual customer sat stats for current clients, we would like to look at trends. We have been working with Kellogg students on this for a few years so now have enough to see if there is a YoY trend on specific figures.
www.paradise4paws.com |
| Philippe Matignon |
Revival Brands, has recently introduced a well-known luxury Italian hosiery collection to the US market. Philippe Matignon is a global brand manufactured by Golden Lady with worldwide sales of more than EUR 140MM. The product comes in a variety of styles and has design and quality to compete with the likes of Wolford and other top brands. To date, this is the first time it is being sold in the US.
The areas we need help are:
Analysis of market segmentation
Recommendation on target and positioning Analysis of the local market / typical local customer
(optional) Competitive landscape
(optional) Conjoint analysis
(optional) Pricing recommendations
http://www.philippematignon.us/ |
| Rely Data LLC |
RelyData provides identity theft protection solutions to organizations and individual consumers. For consumers, we offer tools that monitor for identity activity, prevent fraud and help victims recover from identity theft. Second, we also allow organizations of various types to provide our solutions to their consumers - be they customers, employees or members of the organization. For example employees of hundreds of companies from Costco to Ebay receive our identity protection benefits. Finally, we provide our services to organizations for their own use as part of their data breach response strategy or as an embedded component of their internal fraud prevention strategy to protect their organization from identity theft.
Two Marketing Research Opportunities
1. After developing our freemium strategy, the next logical step is to perform a segmentation analysis of consumers to determine which consumers are more likely to enroll in our service, what service components need to be included in the free offering, how they would prefer to enroll and so forth.
2. We want to conduct marketing research on the needs of organizations who will submit consumer profiles to our service for identity verification.
www.relydata.com |
| Scorpio Ventures |
Scorpio Ventures is a marketing consultancy in Atlanta, GA that pursues brand and marketing innovation in consumer industries.
We are exploring a new venture in the beauty and cosmetics space and seek both qualitative and quantitative market research to refine the target customer, product specifications and overall brand positioning if the topic should interest any Kellogg student groups as part of their quarter assignment. Given this initiative would largely involve creating a new brand from scratch there are several possibilities that could make individual projects, including:
- validation of brand/product appeal and identification of most relevant benefits to drive brand positioning
- customer segmentation and target customer demographics & psychographics
- product, pricing and distribution research to determine best initial SKUs, price points and sales channels
It would be ideal (but not required) if someone in the group had a background or interest in the field of beauty & cosmetics and/or someone in the group speaks Spanish. NDA would be required for any participants in the project. |
| Takagi Design |
Takagi Design (TD) is a high-end furniture and home furnishing design and retail company. The firm will have an in-house design team and also license designs from talented designers, both established and up-and-coming. The purpose of this project is to learn more about the shopping behaviors of Takagi Design's target customer.
http://www.ateliertakagi.com/ |
| Touch Robotics Inc. |
Touch Robotics Inc. is a Chicagoland start-up that designs and leases custom built robotic retail display kiosks. The RoboKioskTM provides a unique way of entertaining, informing, and engaging customers, thereby enabling retailers and brand marketers to attract customers' attention and effectively improve product messaging recall rate.
Perform primary market research to gain greater insight into the target consumer segment. Key goals of the project will include finding: reaction from potential users, interest level, pricing sweet spot, usage patterns, most desired product features, and barriers to adoption.
|
| Watchfire Signs & Watchfire Digital Outdoor |
Watchfire by Time-O-Matic engineers and manufactures LED signs to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 15 years and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire signs can be found at banks, retailers, schools, places of worship and other locations.
Watchfire would like students to develop a study that quantifies the durability and service experience associated with major LED sign and digital billboard manufacturers. We anticipate this study will look at how LED signs and digital billboards perform in the field and the experiences that owners had with customer service.
http://www.watchfiredigitaloutdoor.com/ |
| Organizational Management |
| American Copy Editors Society |
The American Copy Editors Society is a non-profit organization working toward the advancement of editors. Our aim is to provide opportunities through training, discussion and advocacy that promote the editing profession. We hold a national conference and regional workshops, plus hold nationwide contests, give scholarships and awards in research. We have roughly 850 members.
We hired an ED two years ago, we've developed a 5-year strategic plan (our first), done cost-per-member analyses, broadened our membership, etc., in an effort to become more professional and improve our financial base. The Board would like an audit of our operations -- what's the board's role? The ED's? What marketing should we be doing? Future funding initiatives? How can we better serve our members, who need us now more than ever since "media" is being redefined by the minute?
www.copydesk.org |
| Operations/Human Resources |
| Private Equity/Venture Capital |
| Project Management |
| RK Inventions, LLC |
RK INVENTIONS, LLC, a think tank company, has a patent pending advertising and loyalty idea that is perfect for the auto industry. The idea is to have an automotive shop or car wash ask their customers if they could install their own plastic license plate frames. These frames would advertise the company's name, address and/or website while offering discounts to the car owner for participating.
We are looking to license this idea. Here is an inexpensive way to not only keep customers loyal, but to also attract new customers.
We are willing to offer exclusive rights to this patent pending idea. |
| RK Inventions, LLC |
RK Inventions, LLC has developed numerous devices that help disperse soap on a body while in the shower. Our devices will drastically cut down shower time, save water and the energy needed to heat the water. Plus, we are making showering easier for the elderly and the disabled. Our product is ideal for hospitals, nursing homes, gyms, cruise ships, the military, hotels, hospices and more.
RK Inventions is looking to license these ideas out or find a manufacturer/distributor who is willing to take this on and bring it to market.
|
| Real Estate |
| Sustainability |
| SHAMROCK CUPS LLC |
Product design company with patent apps. relating to integral cup lid, thereby eliminating the need for plastic snap on lids. Shamrock Cups envision this product to contribute to reducing the carbon footprint of some plastics.
http://shamrockcups.com
|
|
| |
© Kellogg School of Management, Northwestern University. 
