Managerial Analytics Certificate Courses

The Managerial Analytics Certificate curriculum consists of four courses, as detailed below.

Students must take the first MA course offering scheduled during Fall Quarter. They may take subsequent courses in any order.

KELLG_MA 322-0: Pricing
Instructor: Rakesh Vohra
In this first course, students will compare three ways to set prices — haggling/negotiation, posted price and auctions — and learn how to choose the best method in a given situation. They also will explore customizing the price of the same product or service to different segments, using optimization models to set prices when volume is uncertain, as well as pricing multiple products. This course also offers an introduction to some of the main techniques (regression, conjoint analysis, EVC) for gathering information about buyer valuations and demands. Syllabus

KELLG_MA 324-0: Operations and Supply Chain Strategy
Instructor: Martin Lariviere
This course explores key capabilities that an operation and a supply chain must develop to support a firm’s business strategy as well as relationships between desired capabilities and supply chain structures. Using case studies and analytical spreadsheet models, students will gain exposure to methodologies and analyses that support operations and supply chain strategy and planning decisions. Syllabus

KELLG_MA 326-0: Topics in Managerial Analytics: Empirical Methods in Consumer Analytics
Instructor: Song Yao
Each year, this course changes topics to better reflect the current nature of the industry. This year’s topic will focus on how managers make sense of massive amounts of information to develop and implement a business strategy. Most managers (and the consultants they hire) need to be able to identify the relationships among variables or to interpret those relationships in the context of the underlying managerial issues. In this "clinical" course students learn how to draw inferences from data about real-world strategic issues. The instructor provides real-world data and offer close supervision as students design and execute their own statistical analyses and prepare reports on their findings. Students also read and discuss academic studies in management and strategy to identify best analytic practices.  Syllabus

KELLG_FE 310-0: Principles of Finance
Instructor: Navin Chopra
In this course, students will learn about the impact of time and uncertainty on value; discounted cash flows; equity and debt valuation; the term structure of interest rates; portfolio theory; asset pricing; and efficient market theory. The course also explores firms’ financing decisions, including capital budgeting, capital structure and payout policy. (This course is also featured in the Financial Economics Certificate program.)  Syllabus